Fall 2026
No-code AI workflow automation platform
$46.15 - $57.69/hr
San Francisco, CA, USA
In Person
Bachelor's
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Gumloop provides an AI-powered no-code platform for automating workflows. Users build “flows” by dragging and dropping modular components called nodes onto a canvas to create complex automations without coding. The platform includes real-time monitoring that gives immediate feedback and insights into how automations run, helping users maintain accuracy and efficiency. Gumloop operates on a subscription model, with additional revenue from premium features and enterprise solutions. It sets itself apart through a focus on user experience and community engagement, prioritizing accessible design and active user feedback alongside its automation capabilities. The company aims to help businesses streamline operations, boost productivity, and reduce manual tasks by deploying scalable automation across organizations.
Company Size
11-50
Company Stage
Series B
Total Funding
$71.2M
Headquarters
Vancouver, Canada
Founded
2023
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Flexible Work Hours
Case study: automating Gumloop's database management with Atlas's schema-as-code tooling. Noa Rogoszinski DevRel Engineer "The biggest win of any tool is when you don't need to look at it ever again and it just works." - Wai Ho Choy, Infrastructure Lead, Gumloop Company background. Gumloop is a collaborative platform that empowers anyone in a company to build AI agents using their preferred models and integrations, while giving IT enterprise-grade visibility and control. Whether these agents are deployed in Gumloop's secure environment or within your own infrastructure, your data always stays entirely in your systems. Managing schemas like Terraform. When Wai Ho Choy joined Gumloop in late 2025, the engineering team had just migrated its infrastructure to Terraform. Declarative, reproducible deployments were the new organizational standard. Kubernetes worked that way; GCP resources worked that way. Databases, however, did not. Schema changes were still applied manually, with SQL operations executed one at a time via Google Cloud commands. Managing multiple database copies across client environments made it impossible to answer basic questions reliably: Was a change actually applied? In what order? Did it stay in sync with the application code? "Those are the basic problems of maintaining a database without infrastructure-as-code," Wai Ho said. The natural next step was to manage schemas the same way Gumloop managed everything else: define the desired state in code, let the platform reconcile the system to match, and trust the process to be entirely repeatable. The team initially turned to Terraform for Google Cloud Spanner schema definitions, but Spanner support proved too limited. Operations failed, sequences broke, and index changes conflicted. Ultimately, the Terraform operator rollout did not survive contact with production. Gumloop needed a true infrastructure-as-code (IaC) equivalent for databases that was declarative by design, deterministic during migrations, and seamlessly compatible with the rest of their toolchain. Searching for a solution. With Terraform ruled out for day-to-day schema management, Gumloop turned to the conventional options. Liquibase was the default recommendation, and Flyway was another contender. Operating under a tight deadline, Wai Ho evaluated both. Gumloop's manual processes were already fracturing as dedicated customer deployments multiplied. There was no time for a lengthy evaluation or a heavy rollout. The team needed a tool that could bridge two worlds: the declarative model promised by Terraform and the explicit sequencing of versioned migrations. Neither legacy option fit the bill. "Liquibase felt overly verbose and generally outdated," Wai Ho said. Flyway and other alternatives required extensive boilerplate setup before Gumloop could manage a single database. Neither felt like a natural extension of the IaC culture the team had just established with Terraform. Furthermore, a unique requirement shaped their search. Since Gumloop builds heavily with AI coding agents, any schema tooling had to seamlessly integrate into a programmatic, terminal-first workflow. "I want to see linting output in GitHub Actions. I want my AI to be able to see it, concisely, in one scroll at most," Wai Ho explained. Choosing Atlas. Atlas was not initially on the list, but once Wai Ho evaluated it alongside Liquibase and Flyway, the contrast was stark: Atlas shipped as a single binary and natively supported both declarative and versioned workflows out of the box. "When I looked at the documentation, I thought, 'This is what developers actually want to use,'" Wai Ho recalled. "The guides for every integration I could ever need were right there and incredibly well-documented, whether for GitHub Actions, the Kubernetes operator, the Terraform provider, or declarative and versioned migrations." Atlas supports both declarative and versioned migration models without forcing the team to adopt a second tool or a conflicting mental model, allowing Gumloop to achieve a working integration faster than with any other option on the table. "I fought for Atlas," Wai Ho said. "If I'm going to maintain multiple databases, this is the tool I'm choosing." Today, Atlas serves as the schema management layer across Gumloop's multi-tenant environments spanning Google Cloud Spanner, Amazon Aurora PostgreSQL, and ClickHouse, and integrates seamlessly into their automated CI/CD pipeline. On every pull request, a GitHub Action spins up the Atlas CLI to validate changes by performing a precise three-way comparison against staging and production. To top it off, the team configured their AI agents to use Atlas's documentation for context awareness when interacting with Atlas's CLI outputs. This allows them to interpret real-time linting results, generate accurate schema changes, and handle integration syntax completely on their own. The outcome. Choosing Atlas gave Gumloop a schema workflow that perfectly mirrors how the team thinks about infrastructure and how they build with AI. Today, when a schema change is needed, an AI agent often drafts the migration, a human reviews it, and CI takes over. If a migration fails, the feedback loop is instantaneous. "The linter may pass visually, but when you run the development database against it, it cracks," Wai Ho described. "That is where Atlas helps. It answers: 'If you were to deploy this today for a new tenant, would it work?'" When a failure occurs, the Atlas CLI output is specific enough that the AI agent can parse the error and automatically fix it. Months after adoption, Atlas runs quietly in the background, delivering several core benefits to the Gumloop team: * True IaC for Databases: Gumloop maintained the declarative mindset they used for Kubernetes and GCP while gaining deterministic, versioned migrations. "Once I started using Terraform, I couldn't go back to anything that wasn't like it," Wai Ho said. * Multi-Cloud Consistency: Atlas acts as the unified schema layer across Google Cloud Spanner, Amazon Aurora PostgreSQL, and ClickHouse. When an AWS expansion required switching from versioned migrations to a declarative model, the team executed the pivot seamlessly without any additional tooling. * Automated Drift Detection: By running three-way comparisons between pull requests, staging, and production on every PR, Atlas catches manual hotfixes instantly and gives developers complete context before deployment. * AI-Native Workflows: The terminal-first, concise CLI output allows AI coding agents to independently debug, reorder files, and resolve migration issues without human engineers getting bogged down in long debugging loops. * Zero Overhead: Atlas successfully handles thousands of lines of schema code without demanding ongoing maintenance. As Wai Ho concluded, "The goal of any infrastructure engineer is to build a bridge that stays up. If I have to go back in, the tool has failed. With Atlas, it's been months since I've had to touch anything." Getting started. By treating database schemas with the same infrastructure-as-code discipline as the rest of the stack, Gumloop eliminated the manual bottlenecks that threaten scaling engineering teams. Integrating Atlas into their CI/CD pipeline didn't just automate their migrations, it created a deterministic, visible, and AI-ready workflow without adding operational overhead. If your team already manages infrastructure with Terraform and wants the same approach for database schemas, or needs schema checks that fit an AI-assisted development workflow, Atlas could be the solution for you.
Gumloop vs Airtable: choosing the right AI automation engine. A deep dive comparison into Gumloop's node-based AI orchestration versus Airtable's database-first AI workflows. The evolution of AI workflows. In the current landscape of enterprise digital transformation, the line between data storage and automated action is blurring. Traditionally, businesses kept their data in one place and their logic in another. Today, the rise of Large Language Models (LLMs) has necessitated platforms that can both house information and process it using autonomous reasoning. Airtable has long been the titan of the low-code database world, evolving from a simple spreadsheet replacement into a sophisticated application builder with native AI features. Gumloop, conversely, represents the new guard of 'agentic' automation. It is a visual framework designed specifically to chain together complex AI operations, treating the LLM as a core component rather than a featured add-on. Choosing between them is not merely a matter of checking feature boxes; it is about deciding where the 'brain' of your operation should live - within your data records or within a discrete, logic-heavy canvas. Core feature set comparison. Airtable provides a rich ecosystem of relational data management. Its AI capabilities, known as Airtable AI, allow users to summarize records, categorize entries, and generate content directly within cells. Its primary strength lies in its interface - building custom internal apps and dashboards that non-technical stakeholders can use immediately is arguably its greatest value proposition. Gumloop (formerly known as Forloop) focuses on the 'plumbing' of AI. It offers a node-based editor where you can drag and drop LLM prompts, web scrapers, and data processors. While Airtable is great at structured data, Gumloop excels at unstructured tasks: scraping a website, feeding that data into a specific GPT-4 prompt, verifying the output with a second AI agent, and سپس sending the result to a third-party API. While Airtable leverages 'Automations' to trigger simple actions, Gumloop's entire architecture is built for multi-step reasoning. Gumloop allows for loops, branching logic, and complex error handling that far surpasses Airtable's native automation building blocks. Database vs. Canvas: the structural difference. The fundamental difference is structural. Airtable is a database-first platform. Information must live in a table to be acted upon. This makes it ideal for Project Management, CRM, and Inventory tracking where the 'state' of the data is the most important factor. You see your items, you see their status, and you see the AI-generated enrichment right next to them. Gumloop is a canvas-first platform. It is designed for high-volume processing where you might not even want to store the intermediate data. It is a factory for information. You might use Gumloop to process 5,000 LinkedIn profiles to extract specific insights. While you could push that data into Airtable afterward, the 'work' happens in Gumloop's flow environment. This architectural split dictates how you handle complexity. In Airtable, complexity is managed through views and linked records. In Gumloop, complexity is managed through nested flows and modularized agents that can be reused across different internal pipelines. Pricing Models and scalability. Airtable operates on a seat-based pricing model. This is standard for SaaS but can become expensive for large teams where only a few people are actually building the automations. Their AI features usually require an additional credit-based add-on or a higher-tier subscription (Pro or Enterprise), making cost prediction slightly difficult as your AI usage scales. Gumloop uses a more usage-centric approach. Since it is a developer-centric tool at heart, pricing often aligns with the compute and tokens you consume. This is generally more cost-effective for high-volume automated tasks that don't satisfy a 'per-user' value metric. If you are running an automation that processes thousands of records in the background, Gumloop's model often provides a better ROI. For small teams, Airtable's free tier is generous for data storage, but the AI and automation limits are reached quickly. Gumloop offers a low barrier to entry for builders, allowing them to experiment with complex flows before committing to enterprise-scale usage. Ideal users and specific use cases. Airtable is the winner for 'Operations' teams. If you need to build a content calendar where AI suggests headlines, or a recruiting pipeline where AI summarizes resumes, Airtable's ability to combine data visualization with light automation is unbeatable. It is the tool for people who need a UI to interact with their data. Gumloop is the winner for 'Automation Engineers' and 'Growth Hackers'. If your goal is to build an autonomous research bot that monitors news sites and posts summarized updates to a Slack channel, or a system that crawls competitors' pricing and runs a sentiment analysis on their reviews, Gumloop is far more powerful. It handles the 'messiness' of the web and high-frequency AI API calls much more gracefully. A frequent hybrid approach is becoming common: using Gumloop as the 'engine' to scour the web and process data, then pushing the final, cleaned results into Airtable to be reviewed by a human team. Final verdict: which should you choose? Choose Airtable if your primary need is a 'Single Source of Truth' for your business data and you want to use AI to make that data more useful. It is the best choice for collaborative environments where multiple team members need to view, edit, and organize information within a polished interface. Choose Gumloop if you are building an AI-first product or technical workflow where the database is secondary to the logic. It is specifically built for those who find Zapier too simple and Airtable Automations too restrictive. Gumloop is the tool for building the automated workforce of tomorrow. In short: Airtable is where your team works; Gumloop is where your AI agents work. FAQs. Can I use Gumloop and Airtable together? Which tool is easier for a non-technical person? Does Airtable support GPT-4? Is Gumloop suitable for enterprise-scale automations?
Gumloop raises $50M to scale AI agent platform for enterprise automation. AI Automation Startup Gumloop Secures $50 Million in Series B Funding to Transform Workplace Efficiency Published on: 13 Mar 2026, 8:11 am Gumloop has raised $50 million in a Series B funding round led by Benchmark. The financing will support the company's growth as enterprise interest in AI automation tools rises. The round also included participation from Nexus VP, First Round Capital, Y Combinator, BoxGroup, The Cannon Project, and Shopify Ventures. Gumloop's platform lets employees build and deploy autonomous AI agents. These agents can perform complex, multi-step tasks without requiring software developers. Companies using the platform include Shopify, Ramp, Gusto, Samsara, Instacart, and Opendoor. The funding comes as organizations push to adopt technology that reduces repetitive work. It arrives at a time when investor demand for enterprise AI solutions remains high. AI agent builder helps non-tech staff automate work. Gumloop was founded in mid-2023 with a mission to democratise AI automation. CEO Max Brodeur-Urbas leads the company's efforts to simplify how organisations create AI agents. Its software offers a user-friendly interface that does not require coding skills. Employees use the platform to design agents that handle workflows such as onboarding, invoice reconciliation, and customer support triage. The company says these agents free teams from repetitive tasks and allow staff to focus on more strategic work. Users can share the agents they build across teams. This sharing aims to boost internal adoption and make AI usage more consistent across organisations. Gumloop emphasises that its approach can help companies become "AI native" by enabling broad participation in automation. Benchmark general partner Everett Randle led the investment. He joined Benchmark from Kleiner Perkins last year. Randle said he believes enterprise success depends on empowering workers with AI tools they can use directly. Gumloop Funding to support engineering and sales growth. Gumloop did not actively seek additional capital before this round. The company decided to pursue funding due to strong demand from enterprise customers. The Series B funding will help Gumloop hire more engineers and expand its sales organization. CEO Brodeur-Urbas had originally planned a smaller team. However, growing interest has prompted Gumloop to scale up to meet enterprise needs. The company says many requests come from teams seeking automated solutions for complex internal processes. Benchmark's investment brings experience from backing major technology firms. Randle described the enterprise automation market as large and growing. He said tools that allow any employee to build AI agents represent a significant trend. Platform designed to be flexible and model-agnostic. Gumloop's software is built to work with multiple AI model providers. This model-agnostic approach lets companies choose the models that suit specific tasks best. It also helps organisations make use of existing credits they hold with providers like OpenAI or Anthropic. The flexibility allows teams to optimise performance and costs. It also reduces the risk of depending on a single AI provider. Users can route tasks to different models based on their needs. Benchmark's lead on this round reflects confidence in Gumloop's strategy. The investor group believes accessible, flexible AI automation tools can unlock productivity across many departments within enterprises. Competitive landscape and enterprise AI adoption. Gumloop operates in a competitive landscape with other automation platforms. Established tools such as Zapier and n8n automate workflows across business apps. Other AI tools enable agent creation or embed agent capabilities into broader software suites. However, Gumloop focuses on letting non-technical employees build and manage autonomous agents themselves. The emphasis on simplicity and enterprise-grade features aims to distinguish it from competitors. Furthermore, the company's recent funding comes amid broader interest in AI tools that support complex work automation within organisations. Investors have also shown continued appetite for AI startups offering enterprise-ready products.
Gumloop secures USD $50m Series B to scale workplace AI agents, deepen security tools and court larger enterprise customers.
Gumloop sticks $50-million USD Series B round to let employees build their own AI agents. Despite leaving for San Francisco last year, Gumloop wants to rebuild its Canadian presence. Vancouver-founded, San Francisco-based Gumloop has raised a $50 million USD ($68 million CAD) Series B round to help enterprise employees automate their work. One of Gumloop's core tenets is to "give people UX they rave about." Gumloop sells its platform to enterprise companies like Ramp, Shopify, and Instacart. The platform lets employees create their own AI agents by connecting their internal data to popular AI models, which in turn will complete complex tasks for them. "It always starts with a few people building agents, their coworkers get excited, the rest of the team starts building, and before you know it, the entire company is AI-native," CEO Max Brodeur-Urbas explained in a promotional video he posted to X. Gumloop began its life as a side project looking for a way to automate mundane digital tasks. The company was officially founded in April 2023 under the name AgentHub by McGill University classmates Brodeur-Urbas and Rahul Behal. According to Brodeur-Urbas' promotional video, the duo met in class after his initial co-founder quit on him, and they went on to be accepted into Y Combinator's winter 2024 cohort. Gumloop later changed its name in part to sound more accessible to non-developers. That accessibility is how Gumloop defines itself, with one of its core tenets being "give people UX they rave about." "When we asked enterprises why Gumloop has emerged as the primary AI platform for their employees, they consistently pointed to the product's balance between powerful capabilities and ease of use," Ev Randle, general partner of San Francisco-based venture firm and Gumloop investor Benchmark, said in a statement. Another investor, First Round Capital's Liz Wessel, wrote on X that "the Gumloop team has stayed super focused on making it maximally useful to everyone." The Series B round was led by San Francisco-based venture firm Benchmark, with participation from Nexus VP, First Round, Y Combinator, Box Group, The Cannon Project, and Shopify Ventures. In an email to BetaKit, Brodeur-Urbas said this was an all-equity round, but did not say if there was a secondary capital component. Gumloop will use its new funding to build out its go-to-market efforts, marketing, and to attract talent in both the US and Canada, Brodeur-Urbas told BetaKit in an email. Gumloop previously announced that Shopify Ventures backed the company last August. At the time, Brodeur-Urbas told BetaKit that the investment was not part of a Series B, but this week, he said part of that investment converted into this round. Using this funding to hire talent may seem out of character for Gumloop. Brodeur-Urbas told BetaKit following the company's Series A in early 2025 that he set a goal for Gumloop to hit a $1-billion valuation with a "soft" cap of ten employees. However, the company has job postings for 11 new hires as of this writing. While he did not disclose Gumloop's valuation following the Series B round, Brodeur-Urbas said the company now has 24 employees, and explained that his goal had to change once he saw the "massive pull from enterprise." "Back then, all our customers were self-serve/consumer users but we started seeing an extremely strong pull from enterprises which changed how we needed to build the team," Brodeur-Urbas said, explaining that enterprise clients need special attention and considerations. "We're still keeping the same ethos of a small, talent-dense team, but are focused on this type of enterprise customer now." In the video posted to X announcing the Series B, Gumloop attributed part of its success to hiring "a lot of Canadians." Despite leaving the city in early 2025, Brodeur-Urbas says Gumloop will once again open an office in Vancouver. He told BetaKit in a December email that, going into 2026, growing its team in Vancouver is "a big focus." "Giving Canadians the chance to join a fast growing AI startup without needing to flee the country is a major goal of ours," Brodeur-Urbas said. "There is exceptional [talent] all over Canada and they should be able to stay and work in the industries they care about." Disclosure: BetaKit majority owner Good Future is the family office of two former Shopify leaders, Arati Sharma and Satish Kanwar. Feature image courtesy Gumloop.