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Director of Demand Generation
Posted on 6/24/2022
INACTIVE
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google AdWords
Google Analytics
HTML/CSS
Leadership
Lead Generation
Marketing
Sales
Salesforce
Writing
SEO
Requirements
  • 7+ years of experience in digital marketing
  • Excellent analytical and quantitative skills to interpret data and translate it into action
  • Excellent communication skills, both written and verbal, with close attention to detail
  • Strong leadership skills; able to mentor and drive a team to achieve desired results
  • Strong organizational skills to effectively manage multiple people, vendors, and projects on deadline
  • Comfortable in a start-up environment with an “all hands on deck” mentality
  • Expert in end-to-end campaign development, execution, and measurement
  • Innovative out-of the box thinker. You know the playbook but you're not limited by it
  • Proficient with Salesforce and Marketo or similar marketing automation tools
  • Relevant experience with Google Analytics, AdWords, and A/B testing
Responsibilities
  • Develop media and lead generation plans for both paid and house list campaigns across emails, webinars, PPC, display, and social
  • Build and manage the demand gen budget across all channels and systems
  • Manage database quality for both customers and prospects, lead routing, lead scoring, and reporting in the CRM system
  • Measure campaign performance against KPIs to improve funnel conversion rates over time
  • Work closely with the entire marketing team to incorporate content, SEO/SEM, social, email, and events to drive integrated campaigns
  • Forge strong communications with Marketing, Sales, and Customer Success teams, and support lead flow service level agreements (SLAs) between marketing and sales
Desired Qualifications
  • Excel proficiency, basic HTML and writing skills
  • Experience managing 3rd party contractors - designers, writers, and agencies
  • Media buying experience preferred
  • Experience working at a SaaS company preferred
  • B.A. in Business, Marketing, or a related field of study preferred
OpenGov

501-1,000 employees

Cloud software for government
Company Overview
OpenGov is a cloud solution for public sector budgeting, performance management, and citizen engagement.
Benefits
  • Competitive Salary
  • Work from Anywhere
  • Unlimited Vacation
  • Mission-Driven Colleagues
  • World-Class Healthcare
  • Professional Development
  • Family Matters
  • Amazing Customers
Company Values
  • We do what we say we'll do
  • We have passion for the mission
  • We drive for customer impact