Full-Time

Account Supervisor

Influencer Marketing, Gaming

Posted on 7/28/2025

Viral Nation

Viral Nation

501-1,000 employees

Influencer marketing and social media partner

No salary listed

Canada

In Person

Category
Growth & Marketing (1)
Requirements
  • At least five years of experience in client-facing digital, social, PR or influencer role
  • Deep understanding of the gaming creator ecosystem
  • Deep experience with influencer engagement across paid and earned, different tiers and segments
  • Familiarity with Technology and Gaming Organizations
  • Strong understanding of influencers and social media landscape
  • Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data
  • Highly organized, with experience managing multiple clients simultaneously
  • Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc)
  • Additional social/digital experience in content creation, social strategy or paid media
Responsibilities
  • Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
  • Demonstrate creativity and conceptual thinking on client programs and projects.
  • Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
  • Work with influencers to create engaging, authentic content on behalf of brands
  • Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
  • Maintain strong relationships with brands across a variety of verticals
  • Lead and support the building of client presentations
  • Day-to-day client leader, with oversight from account director and senior management
  • Manage team development and growth to meet the demands and expectations of clients
  • Oversee your teams influencer marketing campaigns through VN’s proprietary platform
Desired Qualifications
  • Fluent in Korean, Japanese, Spanish, or French a plus

Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$183.3M

Headquarters

Chicago, Illinois

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
  • Vertiqal Studios partnership enhances gaming content creation and revenue.
  • Produced original series for Like Nastya with Wind Sun Sky Entertainment.

What critics are saying

  • TikTok US ban eliminates 40-60% of short-form video client campaigns.
  • Meta's AI generators undercut human influencers with zero-cost synthetic content.
  • OpenAI Sora enables brands to bypass Viral Nation's video production services.

What makes Viral Nation unique

  • Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
  • Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
  • Proprietary AI translates social signals into benchmarkable business outcomes.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Adweek
Nov 3rd, 2025
Viral Nation Launches The Culture Quotient Measurement at Brandweek

Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

Adweek
Aug 12th, 2025
Rocket Companies Appoints Viral Nation as its First Social Media AOR

Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.

TipRanks
Dec 19th, 2024
Vertiqal Studios Teams Up With Viral Nation

Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.

Postmedia Network
Oct 10th, 2024
Viral Nation Announces Two New Original 'Like Nastya' Series in Partnership with Wind Sun Sky Entertainment

TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.

Drop Media
Oct 3rd, 2024
VICE and Viral Nation bring internet sensations Montana Boyz to TV

VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.

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