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Full-Time

Marketing Manager

Data Science

Posted on 10/2/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Python
Data Science
SQL
Marketing
Data Analysis
Requirements
  • 3+ years of work experience in quantitative analysis with proven results in leveraging customer/transaction to address business objectives
  • 2+ Year in a managerial role
  • Bachelor’s degree in a STEM or other related field, or equivalent work experience.
  • Strong knowledge of Relational Databases and SQL programming.
  • Highly proficient in at least one popular programming language used for Machine Learning, such as Python or R.
  • Solid understanding of mathematical modeling, probability and statistics, and the design and simulation of stochastic systems.
  • Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC).
  • Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA)
  • Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social.
  • Familiarity with the capabilities and mechanics of a broad range of marketing measurements and technologies such as Ad Servers, DSP, DMPs, CRMs, and Syndicated Research.
  • Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
Responsibilities
  • Design, estimate, tune, score and maintain advanced statistical and mathematical models (e.g. classification, numeric forecasts, customer segmentation, customer propensity, attribution, etc.).
  • Produce accurate statistical analysis and ensure high quality of the data analysis produced.
  • Interpret, document and present/communicate analytical results to multiple business disciplines, providing conclusions and recommendations.
  • Take analytical objectives and define data requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.