Full-Time

Senior Associate

Strategy

Posted on 8/9/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Junior, Mid

New York, NY, USA

Hybrid role requiring three days in-office each week.

Category
Strategy Development
Business & Strategy
Requirements
  • 2+ years media planning experience
  • 1+ years experience using Excel (can maintain complex spreadsheets)
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
Responsibilities
  • assist the Strategy team in selecting media channels and programs based on the established strategic media approach
  • responsible for the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks
  • support the strategy team and learn how to manage the media planning process from start to finish
  • bring financial management skills
  • be assigned either to one or multiple client accounts and learn how to transition between them
  • begin to have a foundational understanding of the role of media channels in a plan
  • reach an expertise in different media research tools and software
  • bring a basic knowledge of competitive marketplace and how to pull that data
  • work with cross capability teams
  • pull audience and competitive data
  • collect updates and present internal status to the team
  • update media Flowcharts to match financial documents
  • create and maintain Creative Asset Trackers and developing accurate Traffic Workbooks
  • begin to pro-actively identify and resolve issues

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
  • Downtown Paris acquisition offers more comprehensive services to clients.
  • Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.

What critics are saying

  • Wibilong integration may face cultural clashes within Publicis Groupe.
  • Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
  • Bizon acquisition may lead to over-reliance on Amazon's ecosystem.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
  • Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
  • Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.

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