Full-Time

Digital Manager

Posted on 9/17/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Junior, Mid

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Core experience in digital marketing with either Programmatic, Paid Social or Ad Tech with a good knowledge on other digital channels as well as attribution.
  • Experience using and leveraging Demand Side Platforms & Ad Servers such as; (DV360, The Trade Desk, Facebook Business Manager, Amazon, CM360, Flashtalking).
Responsibilities
  • Develop & lead brilliant digital media solutions for Disney Entertainment in EMEA, using excellent brand, marketing, consumer, and digital media understanding.
  • Convince internal & external stakeholders in the adoption of new practices, tests & strategies to further Disney’s digital excellence & business KPIs.
  • Lead on the day-to-day tasks to support the Digital Planning Team at Publicis Imagine along with being a core POC for our clients and other internal teams.
  • Direct report to the Digital Director, assisting them with their long-term projects and ad:hoc tasks.
  • Analyse past and current campaign data to develop learnings to refine and deliver digital implementation guidelines and improve future campaigns.
  • Work closely with multi-market teams virtually to support them with digital strategy and execution.
  • Responsible for working closely with our Digital activation channel teams (Social, Search, Programmatic) to ensure optimal delivery and adherence to best practices.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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