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Performance Marketing Manager
Search Engine Marketing
Confirmed live in the last 24 hours
Locations
Atlanta, NY, USA • San Francisco, CA, USA • Los Angeles, CA...
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google AdWords
Google Analytics
JavaScript
HTML/CSS
Management
Marketing
Research
Sales
Writing
SEO
Requirements
  • Minimum 5 years working in search engine marketing or performance marketing programs
  • Minimum 3 years of experience managing ad spend across Google Ads and Microsoft Ads platforms
  • Minimum 2 years experience managing SEM programs from design to launch to ongoing optimization
  • An in-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google Analytics and other web analytics packages). Google Ads Search Certification required; Display and Analytics preferred
  • Experience with A/B testing and comfort with regression analysis or other advanced analytics techniques
  • Experience building landing pages and running A/B test experiments using platforms such as Optimizely and VWO
  • T-shaped growth marketing skill set: we're looking for marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization
Responsibilities
  • Collaborate with partners in Sales, Marketing, Design, and Product to manage SEM programs end-to-end
  • Direct experience with SEM campaign design and account management including account structure, keyword research, ad copy writing, bid strategies, landing page development, conversion rate optimization, and other core PPC functions
  • Own paid acquisition channels including design, launch, optimization, and budgeting, predominantly through PPC advertising
  • Hands-on management of PPC campaigns and SEO programs
  • Manage external partners and agencies to augment marketing team resources to deliver SEM services
  • Proactively track, measure, and identify growth opportunities and manage an experimentation roadmap with robust A/B testing techniques for PPC
  • Exceptional analytical and Excel expertise combined with strong written and communication skills
  • Passion for digital media and a drive to continue to learn more and keep up-to-date with latest trends and best practices in search engine marketing
  • Gain a deep understanding of our products and services, and competitors to formulate a plan to increase organic and paid search traffic
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Expert writing skills specific to SEO to update long form content across the site & blog
  • A creative mind to build & manage a content calendar to support SEO initiatives. Work with a content marketing team to identify new subject areas for content development and maximize SEO benefit of content updates
  • Manage the technical SEO roadmap. Work directly with the Growth Engineering team and Tech teams to define technical SEO requirements and deliver continuous site improvements
  • Monitor performance metrics and search engine updates to understand SEO ranking trends and proactively adjust strategies to maximize performance
  • Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines
  • Deeply understand users throughout the buyer's journey and identify opportunities to market throughout the buyer's journey
  • Work with Data to develop and leverage rigorous measurement strategies to assess the impact and opportunities of acquisition campaigns
Flexport

1,001-5,000 employees

Global freight forwarder and logistics platform
Company Overview
Flexport's mission is to make global trade easy for everyone. The company operates a digitally enabled freight forwarding platform that helps other businesses to transport and store goods across the globe.
Benefits
  • Free Food
  • Company Social Outings
  • Health & Wellness
  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave
  • Financial Benefits
  • 401K / Retirement Plan
  • Performance Bonus
  • Employee Stock Purchase Plan
Company Values
  • Empower Your Client
  • Play The Long Game
  • Fill The Gap
  • Embrace Change
  • Practice Candor