Manager – Ads Product Marketing

Posted on 9/15/2023

INACTIVE

10,001+ employees

Subscription streaming entertainment service

Company Overview

Netflix's mission is to entertain the world. The company operates a streaming platform for movies & TV shows and has over 222 million subscribers globally.

Consumer Software

Education

Company Stage

IPO

Total Funding

$5B

Founded

1997

Headquarters

Los Gatos, California

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 5%

Locations

Los Angeles, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

UI/UX Design

CategoriesNew

Growth & Marketing

Requirements

5-7+ years experience in product marketing within the digital advertising and / or B2B Advertising space
Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
Excellent communication and storytelling skills, with comfort in understanding research data
Ability to collaborate in an environment that values team culture and inclusiveness
Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously building a long-term strategy for ad product marketing
Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
High-level understanding of product growth and developing strategic roadmaps
Demonstrated ability to create detailed and actionable Product Briefs
A strong attention to detail and eye towards using the 80/20 rule to address problems
Knowledge of the ad-supported streaming space and and ad tech ecosystem, nice to have, but not required

Responsibilities

Lead the definition and development of go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, research, sales, UX, measurement, policy, etc)
Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
Define the strategic requirements for Product to influence product development that are grounded in an understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
Identify and execute marketing needs to support ad products in the market (e.g.materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
Work across teams to align on and roll out ad solutions in tentpole events (eg, CES,Upfront, Cannes)
Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative
Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market

Netflix is one of the world’s leading entertainment services with 238 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

At Netflix, the Ads Product Marketing Team specializes in bringing our Ad products to the B2B Advertising marketplace. Product Marketing has a key role in both product development and go-to-market strategies. You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team. You will have the opportunity to be a key player in building a “forever business” with Netflix Ads.

Additionally, you will contribute to broader business tactics and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and leader.

Key Responsibilities:

Lead the definition and development of go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, research, sales, UX, measurement, policy, etc)
Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
Define the strategic requirements for Product to influence product development that are grounded in an understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
Identify and execute marketing needs to support ad products in the market (e.g.materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
Work across teams to align on and roll out ad solutions in tentpole events (eg, CES,Upfront, Cannes)
Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative
Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market

What We’re Looking For:

5-7+ years experience in product marketing within the digital advertising and / or B2B Advertising space
Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
Excellent communication and storytelling skills, with comfort in understanding research data
Ability to collaborate in an environment that values team culture and inclusiveness
Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously building a long-term strategy for ad product marketing
Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
High-level understanding of product growth and developing strategic roadmaps
Demonstrated ability to create detailed and actionable Product Briefs
A strong attention to detail and eye towards using the 80/20 rule to address problems
Knowledge of the ad-supported streaming space and and ad tech ecosystem, nice to have, but not required

At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $175,000 - $445,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.