Who We Are

Join a team that puts its People First! As a member of First American’s family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset with over 7 billion document images. Our major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®. The First American Data & Analytics division boasts more than 20 patents and remains at the forefront of innovation - leveraging technology and data to deliver best-in-class decisioning solutions. Fueled by our industry-leading data and using our technology and proprietary process, our solutions provide lenders, real estate and title companies with actionable insights - enabling them to make better, increasingly automated, decisions. With offices in all major metropolitan areas, including California and New York, DNA teams work collaboratively from across the country. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

Responsible for defining, promoting and communicating the strategic marketing roadmap for current and future products. Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products. The Senior Product Marketing Manager will work collaboratively with product management, sales, internal stakeholders and customers to understand customer needs, buyer personas and emerging marketing opportunities to articulate competitive advantages and create internal and external messaging to increase market awareness to increase product adoption and revenue.

HOW YOU’LL CONTRIBUTE

• Customer advocate focused on understanding customer needs, pain points, and opportunities, and reflecting by developing impactful positioning and customer messaging.
• Desire to build deep product knowledge and articulate key product differentiators in an impactful way.
• Responsible for creating, managing and executing product marketing roadmap based on market opportunities and organizational priorities.
• Create product collateral (Product presentations, product sheets, FAQs, white papers, videos, website copy, blog posts, etc) to articulate the benefits and value proposition of company product lines that includes Voice of the Customer and Voice of Sales feedback.
• Define value proposition, messaging and product differentiation.  Partner with marketing to execute digital and traditional marketing strategies.
• Gather, analyze and summarize campaign results and make recommendations for future campaign strategies based on results.
• Oversee go-to-market planning and execution for successful market launches for product launches and key initiatives.
• Develop processes to understand customer use cases, package those insights, and promote them in a way that drives customer adoption.
• Subject matter expert on the competitive landscape, gaining an understanding of similar products to identify product gaps, assess and address competitive threats while developing sales tools to overcome client objectives.
• Drive the ongoing advancement and planning of the product marketing roadmap by working with sales, internal stakeholders, marketing, development and individual clients.
• Other duties as assigned

WHAT YOU’LL BRING

Required Education, Experience, Certification/Licensure

• Bachelor’s degree or equivalent combination of education and experience
• 7+ years of experience in product marketing, product positioning, content creation, competitive analysis, product planning and strategy
• Experience marketing mortgage origination, post-close or servicing product sets or familiarity with data derived products strongly desired

KNOWLEDGE, SKILLS, AND ABILITIES (KSAs)

• Excellent analytical, written and verbal communication skills
• Expert in working in cross-functional highly matrixed environments
• Advanced knowledge of MS Office applications (PowerPoint, Excel, Visio, etc.)
• Excellent interpersonal skills with keen ability to explain complex concepts across an organization and to large audiences
• Sound decision making, creativity, and problem-solving skills
• Collaboratively engages with product management to create, identify, and implement solutions to further effectiveness of the business

Pay Range: $114,600 - $191,000 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.  

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.