Director – Market Development
Structural Heart
Posted on 9/27/2023

201-500 employees

Non-invasive cardiac diagnostic technology for physicians
Company Overview
HeartFlow, Inc. is a leading medical technology company that is reshaping cardiovascular care through its non-invasive HeartFlow Analysis, which aids physicians in making more informed care decisions for patients with suspected coronary artery disease. The company's competitive advantage lies in its robust scientific research and development, and its use of advanced technology like deep learning and computational fluid dynamics, which has led to its recognition and clearance in multiple countries including the United States, Canada, Europe, and Japan. With a strong commitment to improving patient safety and reducing healthcare costs, HeartFlow fosters a culture that values passion for its mission, making it an attractive workplace for those seeking to make a significant impact in the healthcare industry.
AI & Machine Learning
Data & Analytics

Company Stage

Series F

Total Funding





Mountain View, California

Growth & Insights

6 month growth


1 year growth


2 year growth

Mountain View, CA, USA
Experience Level
Desired Skills
Sales & Account Management
  • Experience in driving customer adoption of new technologies
  • Experience in working with customers to implement new technologies to become part of their standard-of-care workflow
  • Experience translating complex clinical evidence and health economics data to support value proposition, build commercial messaging, and build customer-facing materials
  • Experience and track record in developing and launching market development initiatives in the healthcare space to drive business results
  • Experience in close collaboration with cross-functional team and sales organization to drive execution
  • Proven ability to establish/set market development strategy and drive execution
  • Strong interpersonal skills and proven ability to sell and convince customers to adopt new technologies into their workflow
  • Critical and analytical thinking to solve business challenges
  • Expertise in best-in-class market development tools, programs, and initiatives
  • Outstanding project management, organization, and leadership skills
  • Self-motivated, entrepreneurial, able to contribute both individually and as a leader
  • Excellent presentation, written, and verbal communication skills
  • Bachelor's Degree in a related field, preferably business, engineering, or science. MBA strongly preferred
  • 8+ years of experience in field marketing or market development (B2B healthcare experience preferred)
  • Previous medical device, life science, or healthcare product marketing, market development or field marketing experience (preferably in the Structural Heart space), including developing and launching marketing campaigns and market development initiatives to drive adoption of new technologies
  • Build a market development plan for FFRct adoption in TAVR to create a new market segment within the coronary artery disease space, and drive FFRct to become the standard-of-care for assessment of coronary artery disease as part of the TAVR case planning
  • Understand barriers-to-adoption, and ability to impact and breakdown the barriers to maximize success at the account level
  • Own FFRct value propositions and messaging within the application in TAVR
  • Work with the US Commercial team to identify opportunity accounts, and work with these target accounts to implement FFRct into the customer's TAVR case planning workflow and process
  • Create marketing and education contents and materials to support the implementation of FFRct as part of the TAVR case planning
  • Build revenue forecast for HeartFlow revenues related to Structural Heart in collaboration with the US sales team
  • Coordinate with Medical Affairs to identify and influence podium presentations at key conferences
  • Work with Product Development team by sharing customer feedback and providing inputs into product development process
  • Collaborate with Sales Training to build content for continued education of the salesforce
  • Support international geographies on Structural Heart market development initiatives
  • Closely manage timelines across all activities to drive execution
  • Set metrics to measure the effectiveness of market development effort