Full-Time

Sr – Product Marketer

Posted on 10/29/2024

CDK Global

CDK Global

5,001-10,000 employees

Integrated software solutions for automotive retail

Automotive & Transportation
Enterprise Software

Compensation Overview

$110k - $125kAnnually

+ Bonus

Senior

Remote in USA

Category
Product Marketing
Product
Required Skills
Sales
Communications
Product Management
Marketing
Data Analysis

You match the following CDK Global's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s Degree
  • 5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
  • Proven ability to develop and execute effective product marketing strategies
  • Strong foundation of analytic skills to support communications and business case development
  • A natural collaborator with a willingness to drive hands-on tactical execution
  • Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
  • Strong speaking skills and ability to develop compelling customer-facing presentations
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!
Responsibilities
  • Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
  • Help develop and evangelize a transformative vision for CDK’s Fixed Operations product direction
  • Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy
  • Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
  • Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives
  • Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments. Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.
Desired Qualifications
  • Automotive/Retail experience

CDK Global provides integrated software solutions specifically designed for the automotive retail industry. Their products help auto dealerships manage various operations, including billing, customer relationship management (CRM), inventory management, and service scheduling. By using these software tools, dealerships can streamline their processes, improve customer experiences, and increase sales. CDK Global differentiates itself from competitors by focusing on the unique challenges of the automotive market, particularly the transition to electric vehicles (EVs). They conduct research to understand dealership needs and tailor their solutions accordingly. The company's goal is to enhance the efficiency and productivity of automotive retailers through advanced technology.

Company Size

5,001-10,000

Company Stage

IPO

Total Funding

N/A

Headquarters

Hoffman Estates, Illinois

Founded

1972

Simplify Jobs

Simplify's Take

What believers are saying

  • Hybrid intelligence model to be showcased at NADA Show 2025.
  • Expansion of EV infrastructure drives demand for CDK's tailored solutions.
  • New certification program enhances dealership employee training and satisfaction.

What critics are saying

  • Tekion lawsuit over alleged anti-competitive data practices.
  • $100 million payout from antitrust lawsuit impacts financial stability.
  • Cybersecurity breach affects AutoCanada and AutoNation earnings.

What makes CDK Global unique

  • CDK Global specializes in integrated software solutions for automotive retail.
  • The company offers a subscription-based model for its software solutions.
  • CDK Global focuses on EV transition challenges faced by dealerships.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Company News

AutomationX
Jan 21st, 2025
CDK Global to showcase hybrid intelligence at NADA Show 2025

At the upcoming NADA Show 2025 in New Orleans, CDK Global will present its innovative hybrid intelligence model, which aims to revolutionise the automotive industry by combining human insights with advanced technology.

Business Wire
Jan 7th, 2025
CDK Extends Relationship With Findlay Automotive Group

CDK extends relationship with Findlay Automotive Group.

Business Wire
Dec 16th, 2024
CDK Earns 2024 Great Place to Work(R) Certification

CDK earns 2024 Great Place to Work(R) certification.

Dealership Guy
Dec 10th, 2024
Tekion sues CDK Global, accuses firm of holding data 'hostage'

Automotive software firm Tekion is suing CDK Global over alleged anti-competitive practices involving dealership data.

CBT News
Oct 8th, 2024
CDK launches new certification program for dealership employees

CDK launches new certification program for dealership employees.

INACTIVE