Full-Time
Copywriter
TPI Staffing
No salary listed
Charlotte, NC, USA
In Person
Category
 Content & Writing (2) |
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Required Skills
Communications
Social Media
Journalism
Requirements
- Bachelor's Degree in Journalism, English, Communications, Graphic Communications or Digital Marketing
- 2-4 years’ experience - Exceptional writing and collaborative skills
- Multi-channel communication including print, digital and social
- Knowledge of AP style, including headline and caption writing
- Portfolio attached or link to online portfolio included in resume Required
Responsibilities
- Writes engaging copy for multi-channel campaigns – email, ads, mobile, web, video, social media and print – that has a distinct personality, tone and corporate objectives/standards
- Is able to utilize insightful and creative wordsmithing to build client’s brand
- Identifies major target audience needs, and develops and deploys relevant content that positions client as a transformational industry thought leader
- Collaborates with teams to create concepts that can be extended into company and product branding strategies
- Assists in fostering strategic partnerships between enterprise units to ensure cohesive look and messaging throughout corporation
- Helps reinforce our company's identity and branding across all stakeholder touch points
- Create Multi-Channel Marketing/Communication Tools
- Identifies internal/external stakeholder needs and develops and deploys relevant content
- Researches and writes dynamic copy that has crossover appeal for major stakeholders
- Produces digital-first, platform-free content that can be redeployed enterprise wide
- Supports broad digital and social initiatives (development of new websites, understanding new digital marketing technologies)
- Reviews and reports on digital and social analytics, including web traffic, web leads and social media engagement