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Excerpt: Hex is looking for a Demand-Generation Lead to spearhead our pipeline generation initiatives, including partner marketing, events, and content marketing.

Status: Open

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About the role

As the first Demand Generation hire at Hex, you will own our end-to-end demand generation funnel by delivering effective campaigns across events, partner marketing and content. You will work with our leadership team to beat ambitious goals that deliver qualified MQLs that turn into pipeline, all while having a direct impact on Hex’s growth trajectory. We’re not big on titles here, but are open to folks from a variety of experience levels, from up-and-coming Managers to seasoned Directors.

Every day you’ll be collaborating closely with our Partner Team, Product Marketing, Sales, and Business Operations teams. We’ll look to you to:

1. Help position Hex as a must-have tool in the modern data tech stack through events & experiences
   • Execute a roadmap of in-person and online events with partners and customers
   • Support logistics for branded community events focusing on end-user engagement
   • Generate content that can be repurposed for on-demand efforts
2. Drive incremental pipeline generation by accelerating hand-raisers and highly-qualified accounts to sales
   • Drive a roadmap of campaigns and on-demand content that generate qualified MQLs
   • Support key partner marketing efforts to drive account and customer engagement
   • Build and maintain sales email cadences and follow-up efforts from MQL to Pipeline
3. Build the foundation for efficient demand gen execution
   • Develop streamlined cross-functional process for sizing, planning, executing and reporting efforts
   • Work with BizOps to understand the impact and ROI of each effort on ARR
   • Build strong relationships with our key partner’s marketing leaders (external)

Who you might be

Things we’ll be looking for that will help you succeed in this role:

• You’re experienced. We are looking for 5+ years in demand generation, partner marketing or similar roles.
  • Demonstrated success in building a substantial sales pipeline from events, content marketing, and partner experiences
  • Proven track record of creating out-of-the-box and creative experiences that align with the brand.
  • Experience in successfully planning and executing large-scale industry, roadshow, and community events.
  • Possesses a strong background in planning and implementing partnership initiatives, with a demonstrated ability to cultivate and maintain key relationships with partners.
• You’re a collaborative builder. You have worked closely with Business Operations, Product Marketing, and Sales teams before, and can effectively partner to set strategy, measure results, and iterate. You enjoy cross-team collaboration.
• You love to learn. You’re committed to constantly learning through experimentation and proposing new campaigns and tactics. You are comfortable failing fast and learning from it.
• You are a strategic problem-solver. You’re able to break down complex and ambiguous problems into discreet, actionable hypotheses to prioritize and test.
• You are data-driven. You approach problems and projects in terms of key metrics to be improved.
• You love moving fast. You bias toward action and find the quickest way to experiment and learn. You’ve helped scale a strong-performing startup in B2B SaaS.

As with all new hires at Hex, you will also need to be:

• A great team member, who does their best work, supports others and loves giving and receiving feedback.
• A little weird, and excited to help build a unique, cohesive culture.
• An excellent communicator. You are cogent, concise, and thrive in a writing-first environment.
• Detail oriented, and the kind of person who reads things all the way to the end.