Full-Time

Manager – Brand Strategy

Confirmed live in the last 24 hours

Tubi

501-1,000 employees

Ad-supported video-on-demand streaming service

Consumer Software

Compensation Overview

$119,000 - $170,000Annually

+ Discretionary Bonus + Long-Term Incentive Plan

Senior

Los Angeles, CA, USA

Required Skills

Market Research

Communications

Branding/Brand Strategy

Marketing

Requirements

5-8 years of brand management or strategy experience including developing briefs for large 360 campaigns.
Proven track record of managing agency relationships to maximize quality of strategy and concepting.
Experience with user research and brand lift studies and development.
Excellent written communication skills.
Expert deck making and presentation skills, able to make the complex simple and easy to understand.
Customer-obsessed with limitless curiosity about our audiences within the context of the ever-evolving cultural landscape.
Strategic thought partner and strong team player able to influence without authority.

Responsibilities

Guide long-range planning for the brand by contextualizing the landscape through competitive analysis, audience trends and psychographics, and marketing innovation opportunities.
Develop sharp and actionable strategic briefs for both B2C and B2B audiences.
Collaborate with cross-functional teams to ensure external facing narratives and messaging align with Tubi’s brand.
Rigorously evaluate brand performance against KPIs and market research to identify future marketing efforts.
Spot the difference between an observation and insight.
Distill Marketing and Communications programs into concise narratives aligning with brand northstars.

Join Tubi (www.tubi.tv), Fox Corporation’s premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi’s library has something for every member of our diverse audience, and we’re committed to building a workforce that reflects that diversity. We’re looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.

The Opportunity:

Tubi is the #1 AVOD player and most watched free ad-supported TV streaming service in the U.S. powered by a work culture focused on high performance and continuous improvement. This is an incredible opportunity to shape the future of our award-winning and zeitgeist shifting marketing strategy, which won five Cannes Lions in 2023.

The Role:

In this role, you will report to the Director of Brand Strategy and Operations, and help guide Tubi’s brand strategy. You will identify insights and synthesize them into innovative marketing strategies, partnering with internal and external teams to transform briefs into creative ideas, and support long-range planning of the brand.

Responsibilities:

Guide long-range planning for the brand by contextualizing the landscape through:

Competitive analysis in category (positioning, strategic efficacy, green space analysis)
Audience trends and psychographics (in partnership with Marketing Research and Insights)
Marketing innovation opportunities

Develop sharp and actionable strategic briefs that can spark campaigns for both B2C and B2B audiences.
Collaborate with cross-functional teams to ensure external facing narratives and messaging align with Tubi’s brand.
Rigorously evaluate brand performance against KPIs and market research to identify what we should keep, stop, and start for future marketing efforts.
Spot the difference between an observation and insight.
Distill Marketing and Communications programs into concise narratives as to how they align to brand northstars.

Requirements:

5-8 years of brand management or strategy experience including developing briefs for large 360 campaigns.
Proven track record of managing agency relationships to maximize quality of strategy and concepting.
Experience with user research and brand lift studies and development.
Excellent written communication skills.
Expert deck making and presentation skills, able to make the complex simple and easy to understand.
Customer-obsessed with limitless curiosity about our audiences within the context of the ever-evolving cultural landscape.
Strategic thought partner and strong team player able to influence without authority.

#LI-SL1

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California

$119,000—$170,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:

For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy, or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.

Tubi

View

Website

View Company Profile

At Tubi, employees thrive in an environment that combines advanced streaming technology with a vast and diverse content library, including exclusive Tubi Originals. This ad-supported video-on-demand service is at the forefront of delivering personalized streaming experiences, which not only makes it a leader in its field but also a dynamic workplace that attracts technology and entertainment professionals passionate about innovation and audience engagement.

Company Stage

Series B

Total Funding

$46M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights

Headcount

6 month growth

↑ 4%

1 year growth

↑ 17%

2 year growth

↑ 70%

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.