Head of Omnichannel Performance Marketing
Confirmed live in the last 24 hours

501-1,000 employees

Multi-brand consumer goods platform with social mission
Company Overview
Harry's Inc. is a pioneering Consumer Packaged Goods (CPG) company that is redefining the industry by offering customers an omnichannel experience across multiple brands, including Harry’s, Flamingo, Cat Person, and Lumē. The company stands out for its commitment to social responsibility, dedicating 1% of sales to support its social mission through partnerships with nonprofit organizations. With its unique business model, Harry's Inc. is building the largest multi-brand CPG platform in the U.S., making it an exciting place to work for those seeking to be at the forefront of industry change.
Consumer Goods

Company Stage

Series E

Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

New York, NY, USA
Experience Level
Desired Skills
Business Strategy
Data Analysis
Growth & Marketing
  • +10 years of experience leading Performance Marketing and ecommerce growth at a high-growth DTC / ecommerce brand or omni-channel brand
  • Experience managing a team of managers and direct reports with a track record of growing, coaching and developing talent and capabilities
  • Extensive experience setting goals, managing a budget, building forecasts, and delivering against monthly spend, CPA, LTV, and ROI targets across all forms of marketing
  • Experience in understanding omni-channel businesses and customer journeys across B&M and DTC
  • Deep hands-on experience managing at least half of the following channels for direct response objectives: Display, Affiliate, Facebook, Search, TV / Streaming, Radio, Podcast, Direct Mail, Inserts
  • Able to manage effectively at macro and micro levels; equally comfortable planning long term strategy with our executive team and getting hands on with a channel manager to analyze and interpret test results or performance trends
  • Experience developing highly performant direct response creative campaigns that also align with brand values and aesthetic
  • Proven track of developing marketing campaigns for customer lifecycle, subscription, membership and retention
  • Effective collaborator with cross-functional partners, especially creatives, product managers, and data analysts
  • Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself
  • Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand
  • Strategic, can “think the business” and get inside the mind of the customer, translating quantitative and qualitative data and insights into intelligent marketing strategies
  • Always seeking to learn, re-learn, and improve yourself, your team, and the world around you
  • General awesomeness and a sense of humor
  • Establish a compelling and inspiring vision to become the most effective performance driven CPG brand in the US
  • Determine and build the capabilities needed to scale Performance Marketing meaningfully across our omnichannel presence
  • Build, lead and develop A+ performance marketing talent that unlocks the next chapter of growth for Harry's in the US
  • Establish strong, collaborative working relationships to deliver common business metrics with key commercial functions (Marketing, DTC Product & Email, Insights, Comms), and collaborate across functions (Retail, Engineering, Analytics, etc) to inspire them behind your vision
  • Develop the strategy, execution and experimentation to scale Harry's and Flamingo omnichannel performance marketing efforts across all marketing channels
  • Lead the growth marketing team to plan, execute, optimize, and scale DR campaigns
  • Own budgeting, forecasting, and business strategy planning for growth investment
  • Set efficiency targets, test and refine omnichannel attribution methodology, and design and execute experiments to understand how changes in marketing tactics impact ROI across all sales channels
  • Drive growth creative development in partnership with our creative strategist and partners, including translation of insights into testable hypotheses, concept ideation, prioritization, and internal/external partner needs and selection for creative production
  • Partner with our head of DTC, Harry's and Flamingo product managers, and engagement marketing team to plan and implement tests to improve the DTC customer experience from ad engagement through trial and retention and increase the DTC ROI of our growth investments
  • Serve as the key senior point of contact for external agencies and media partners, stepping in to handle difficult conversations, negotiating to get the most out of our investment, and nurturing long-term relationships
  • Foster a network of connections at peer companies to stay abreast of trends; compile industry research, competitive landscape information, explore new tools and systems, and decide which will pay off for Harry's