Marketing Specialist

We are seeking a dynamic Marketing Specialist who will play a pivotal role in shaping IMC’s talent brand. Unlike traditional marketing positions, this role is uniquely focused on employer branding: creating powerful, innovative campaigns that attract the brightest students, professionals, and industry leaders to join IMC. By blending creativity, strategy, and execution, you will help position IMC as an employer of choice in a highly competitive and fast-moving industry.

Your Core Responsibilities: 

• Develop and execute marketing campaigns: Transform recruitment goals and business needs into engaging campaigns to attract top-tier candidates.
• Enhance brand awareness at key universities: Develop and implement strategies to boost IMC's brand presence at target universities, positioning the company as an employer of choice for top talent.
• Create and manage compelling content: Design and oversee the production of marketing materials, including masterclasses, educational content, brochures, and giveaways, that highlight our unique company culture and attract potential candidates.
• Manage social media content: Oversee the creation, curation, and maintenance of local content across IMC's global social media channels, ensuring it aligns with our brand messaging and engages our target audience.
• Manage our talent pools: Oversee direct marketing campaigns to build and nurture our talent pool.
• Lead creative projects: Manage photography and film shoots, including vendor selection, storytelling through employee stories, and reviewing creative assets.
• Oversee branded merchandise: Coordinate the design and production of branded merchandise, ensuring alignment with brand guidelines and quality standards.
• Collaborate globally: Work with our global marketing team on international projects, including partnerships, competitions, and hackathons.
• Drive innovation: Bring new ideas to the table, exploring opportunities to contribute to broader initiatives.

Your Skills and Experience: 

• Educational background: Bachelor’s degree in Marketing, Communications, Advertising or a related field.     
• Experience: Minimum of 5+ years in marketing, with a focus on employer branding and digital marketing.
• Creative and strategic thinking: A talent for crafting engaging content that resonates across various platforms.
• Project management skills: Proven ability to juggle multiple projects, meet deadlines, and deliver high-quality work in a fast-paced environment.
• Communication skills: Strong written and verbal communication skills with the ability to manage stakeholder expectations.
• Event management experience: Expertise in organizing both virtual and in-person events.
• Social media savvy: Experience in creating content for social media channels, particularly LinkedIn and Instagram.
• Digital marketing proficiency: Familiarity with CMS, CRM, community management, and executing campaigns from either a brand or agency perspective.