Full-Time
Posted on 8/17/2026
Direct-to-consumer premium digital photo frames
$220k - $250k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
Remote
Aura Frames makes high-end digital photo frames that display and preserve memories with premium craftsmanship. Its frames connect to Wi-Fi and pair with a mobile app, enabling seamless photo transfer, cloud storage, and smart features like motion sensors and ambient light sensing to adjust display. The product line emphasizes superior display quality, durable materials, and thoughtful design, setting it apart in the consumer electronics and home decor space. Aura Frames differentiates itself through premium build, curated software features, and a direct-to-consumer approach that offers multiple models at different price points. The company’s goal is to help customers cherish moments at home by providing easy-to-use, aesthetically pleasing frames with reliable performance through a direct online and retail presence in the U.S.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$40.9M
Headquarters
New York City, New York
Founded
2012
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401(k) Company Match
Health Insurance
Stock Options
Flexible Time Off
Lunch and snacks
$150 monthly fitness allowance
Remote Work Options
Hybrid Work Options
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Phone/Internet Stipend
Home Office Stipend
Flexible Work Hours
Family Planning Benefits
Aura Frames keeps Google Photos auto sync alive thanks to new Ambient API update. Published: Jun 06 2026, 00:21 AM EDT Owners of Aura Frames can breathe a little easier after recent concerns about the future of Google Photos integration. Changes to Google's photo-sharing APIs had raised questions about whether automatic syncing would continue working on many digital photo frame devices. Fortunately, Aura Frames has found a way forward by adopting Google's new Ambient API, allowing users to keep one of the platform's most popular features: Google Photos auto sync. The update is significant because many households use Google Photos as their primary photo storage service. Shared albums often serve as a simple way for family members to send new photos directly to a digital photo frame without requiring manual uploads. When Google announced changes to third-party access for Google Photos, many users worried that convenience could disappear. Instead, Aura Frames has successfully adapted to Google's evolving ecosystem, helping preserve a feature that has become a major selling point for connected photo displays. Why Google Photos API changes created concern. Google periodically updates its APIs to improve security, privacy, and user control. Recent changes affected how third-party applications and devices interact with Google Photos libraries. Under older systems, some services could access larger portions of a user's photo collection. Google's newer approach places more restrictions on that access, requiring companies to use approved methods and permissions when displaying photos. For digital photo frame manufacturers, this created a challenge. Many products depended on seamless connections to Google Photos for automatic image updates. Without an alternative solution, users could have been forced to manually upload photos instead of relying on auto sync. According to reporting from The Verge, several photo frame companies were impacted by the changes, making the future of Google Photos integrations uncertain for a period of time. How Aura Frames solved the problem. Aura Frames worked alongside Google to implement support for the Ambient API. This transition allows the company to continue offering Google Photos functionality while complying with Google's updated privacy standards. Rather than using older methods of accessing photo libraries, the new approach focuses on approved sharing and synchronization tools provided directly by Google. As a result, users can continue enjoying: * Automatic photo updates * Shared album support * Family photo sharing * Cloud-based photo management * Simplified content delivery to frames The overall experience remains familiar for most users, although some account reconnection steps may be necessary. This development is particularly important because Aura Frames has built much of its reputation around easy photo sharing. Losing Google Photos support would have significantly reduced convenience for many households. Understanding the Ambient API. The Ambient API serves as Google's newer framework for displaying personal content on approved devices. While the technical details operate behind the scenes, the main goal is straightforward: provide access to content while maintaining stronger privacy protections. Some of the advantages include: * Better privacy controls for users. * More transparent permission management. * Reduced reliance on legacy API systems. * Improved long-term compatibility with Google services. * Stronger security standards. The Ambient API helps create a balance between convenience and privacy. Users still get access to automatic photo updates, but Google retains tighter control over how personal photo data is accessed and shared. This approach aligns with broader trends across the technology industry, where companies are placing greater emphasis on user data protection. What existing Aura Frames users need to do. Although the update keeps Google Photos auto sync alive, current users may need to reconnect their accounts to ensure everything continues working properly. The general process includes: * Open the Aura app. * Select the connected frame. * Choose the option to add photos. * Reconnect the Google Photos account. * Select albums for synchronization. * Confirm permissions and settings. After completing these steps, newly added photos should continue appearing on the digital photo frame automatically. Users who do not reconnect their accounts may notice that future photos stop syncing, making this step essential for uninterrupted service. Aura has provided guidance through its support resources to help users complete the migration process smoothly. Why Google Photos remains important for digital photo frames. Google Photos is one of the world's most widely used cloud photo services. Millions of users store family photos, travel memories, and shared albums on the platform. For digital photo frame owners, Google Photos offers several key benefits: * Automatic cloud backups * Easy album sharing * Cross-device access * Family collaboration features * Simple organization tools Because of these advantages, Google Photos has become a natural partner for connected photo displays. Many families use shared albums as a way to send pictures to relatives without requiring technical knowledge. Grandparents, parents, and distant family members can see new photos appear automatically on a frame as soon as images are added to a shared album. That convenience explains why preserving auto sync functionality became such an important issue. What this means for the future of Aura Frames. The successful migration to the Ambient API demonstrates how technology companies can adapt to changing platform requirements without sacrificing core functionality. For Aura Frames users, the outcome is largely positive: * Google Photos support remains available. * Auto sync continues working. * Shared albums remain useful. * Privacy protections improve. * Future compatibility may become stronger. The update also reinforces Aura's position within the digital photo frame market. As consumers increasingly expect cloud-connected devices, maintaining reliable integrations with major services such as Google Photos becomes essential. Industry observers will likely watch how other digital photo frame manufacturers respond to similar API changes. Companies that fail to adapt may struggle to deliver the same seamless experience that users have come to expect. Recent coverage from The Verge highlighted the importance of Aura's migration effort, while Google's own documentation provides insight into the broader goals behind the Ambient API. Aura's official support materials have also helped explain the reconnection process for existing users. Why the Ambient API transition matters for everyday users. Many API updates happen quietly in the background, but this one directly affects how people interact with their photos. Without a successful transition, users could have faced: * Manual photo uploads * Reduced automation * More complicated sharing workflows * Potential compatibility issues Instead, Aura Frames has managed to preserve a familiar experience while embracing Google's updated framework. For users, the change is less about technical infrastructure and more about keeping cherished memories flowing automatically to a digital photo frame without extra effort. Google Photos auto sync continues with Aura Frames. The transition to Google's Ambient API ensures that Aura Frames users can continue enjoying automatic photo updates from Google Photos. While API changes initially raised concerns across the digital photo frame industry, Aura's successful adaptation has preserved one of the platform's most valuable features. For users who rely on shared albums and effortless photo sharing, the update helps keep the experience familiar while introducing stronger privacy protections for the future. Frequently asked questions. 1. Can Aura Frames still sync with Google Photos? Yes. Aura Frames has adopted Google's Ambient API, allowing Google Photos integration and auto sync functionality to continue for supported users. 2. What is the Ambient API? The Ambient API is Google's newer framework for displaying personal content on approved devices while providing stronger privacy and security protections. 3. Do Aura Frames users need to reconnect their Google Photos accounts? In many cases, yes. Existing users may need to reconnect their Google Photos account and reselect albums to maintain uninterrupted synchronization. Originally published on Tech Times
Aura has introduced the Ink, a cordless color e-paper frame designed to bridge the gap between the permanence of a printed photo and the flexibility of a connected device. The frame aims to give users a way to display more photos at home without adding another glowing screen. With up to three months of battery life on a single charge, Ink can be mounted flush to the wall or placed on a tabletop. A different kind of digital frame. Unlike traditional digital photo frames that rely on constant power and backlit displays, Ink uses a 13.3-inch color e-paper panel based on E Ink Spectra 6 technology. The result is a non-glowing, low-power display that reconfigures physical color particles to form each image in a 30-second process known as imprinting. This gives photos a subtle, vintage quality while consuming almost no energy once displayed. Aura's proprietary dithering algorithm expands the frame's six-color system of white, black, red, yellow, green, and blue into millions of tones, enhancing realism and detail. The company has paired that with adaptive front lighting that adjusts automatically to ambient conditions, giving images soft vibrancy without the glare of an LCD screen. When no one is nearby, a built-in motion sensor switches off the lighting to preserve battery life. Designed to fit naturally into a space. The frame's design follows Aura's emphasis on minimalism. The Ink's graphite bezel, paper-textured mat, and glossy display surface evoke the look of a framed print rather than a gadget. At just 0.6 inches thick and 3.2 pounds, it is the thinnest e-paper frame currently available. It comes with both a tabletop stand and wall-mount hardware for flexible placement. A wireless experience. With its rechargeable battery and Wi-Fi connectivity, Ink operates completely free of cords. Battery life varies depending on how often the front light is used, the number of image updates, and Wi-Fi strength, but Aura estimates up to three months on a single charge. The frame is controlled through the Aura app, available on iOS and Android, which allows users to upload photos, manage schedules, and invite others to contribute images. Photos can be sent via app, email, or linked cloud services like iCloud and Google Photos. The company also highlights its "Calm Tech Certified" recognition from the Calm Tech Institute, signifying that the device has been designed to minimize digital noise and distractions. Key specifications. * Display: 13.3-inch E Ink Spectra 6 color display, 1,600 x 1,200 resolution, 150 pixels per inch, glossy finish with paper-textured matting * Contrast Ratio: 30:1 * Viewing Angle: Nearly 180 degrees * Orientation: Portrait or landscape * Dimensions and Weight: 14.1 x 11.4 x 0.6 inches; 3.2 pounds * Battery Life: Up to 3 months on a single charge * Charging: USB-C, 100 - 240 V source, full charge in about 6 hours * Connectivity: Wi-Fi 2.4 GHz and 5 GHz * Controls: On-frame navigation buttons for next/previous photo, battery check indicator (green, yellow, red) * Photo Management: Shuffle or chronological transitions; overnight or scheduled updates * Light Sensor: Adaptive lighting with automatic shutoff * Motion Sensor: Turns off light when no one is nearby * Platform Support: Works with iOS 15+ and Android 8.0+ * Storage: Unlimited cloud storage with no subscription fees * Color and Finish: Graphite bezel, paper-textured mat Why it matters. For photographers and visual artists, the Ink represents a new way to present digital work in a physical space. Traditional digital frames often distract with constant motion or screen glare, but e-paper technology allows for subtle, gallery-like displays that more closely resemble prints. The frame's color rendering is still more muted than a backlit display, but its tonal richness and texture align well with fine art and lifestyle imagery. The wireless design and long battery life also make it practical for professional environments where power access and cable management can be challenging. With the ability to update remotely via the Aura app, the frame could serve as a low-maintenance portfolio display for photographers who want to rotate work periodically. Aura Ink is available now in the United States for $499 exclusively from Aura. It joins the company's lineup of digital HD frames, including the Carver, Aspen, and Walden models.
Aura is constantly working on new AI features to make its frames smarter and more user-friendly.
Aura, a photo and frame startup founded by early Twitter employees, has pulled in some funding as it gears up for the holiday season.