In the 1930’s Procter & Gamble wanted to sell more soap, so they started running radio ads. It was a unique move at the time, but ended up paying off. Why? During the day, radios were airing serial dramas, regularly listened to by a large audience of homemakers. These ads did so well that soon other soap companies started sponsoring these radio shows, and the term “soap opera” was born. 

A deep understanding of their target audience and some creativity was a successful formula for P&G, and that’s one that still works today. Mercury is looking for a Director of Product Marketing who is excited to gain a deep understanding of our audience – as well as our products and the broader market – to uncover insights that will inform overall marketing strategy and the product roadmap. 

Mercury is changing how startups bank* and in 2023, we grew transaction volume by 90% to $95B total. But we have even bigger ambitions. In April we announced expansion into personal banking, we’ve released a few powerful tools to help companies with their finances, and we have more coming next year. 

Mercury’s Director of Product and Partner Marketing will lead a talented team of marketers, and work hand in hand with product teams and the rest of the marketing team to bring Mercury’s banking* and financial products to more and more ambitious companies (and people) around the world.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust, Members FDIC.

As part of the journey, we would expect you to:

• Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury’s products across all of our audiences
• Go deep on the products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
• Plan and execute product GTMs and campaigns, nailing our target audience, messaging, channel strategy, and measurement
• Build out a partner marketing program, with a focus on referral programs to drive growth
• Collaborate with Eng/Product/Design to influence product roadmaps with the ultimate goal of increasing product adoption and customer growth
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Set short-term and long-term goals that are grounded in data and focused on impact
• Be a key voice of marketing leadership; sharing customer and market insights to inform the marketing and company strategy
• Develop and nurture a high-performing product marketing team, providing coaching, mentorship, and professional development opportunities
• Set up the foundation and ways of working for the PMM team to operate efficiently and scale successfully

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

• 10+ years of experience in product marketing, with at least 5+ years hiring and developing high performing teams; nice to have experience in partner marketing as well
• Experience at a growth stage B2B startup, preferably a fintech, with multiple different product lines
• Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy
• And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time  
• Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the company
• Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
• You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want
• Up to date on modern tools to help the team operate more efficiently, and reach new levels of personalization with our audiences

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $311,400 - $366,400
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $280,300 - $329,800
• Canadian employees (any location): CAD $283,400 - $333,400

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.

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