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Manager – Demand Generation
Posted on 2/7/2023
Houston, TX, USA • Morrisville, NC, USA • Washington, DC, USA • Chicago...
Experience Level
Desired Skills
Data Analysis
Google Analytics
Lead Generation
Market Research
  • BA/BS degree in Business, Marketing or Communications
  • 8-12 years relevant experience working
  • Industry knowledge helpful
  • Corporate and/or comparable agency experience. If corporate, must have experience effectively working with and managing agency partners
  • Data and analytically savvy. Knows how to interpret and use consumer insights, analyses, market research, and sales/market data to develop highly targeted, customer-centric marketing initiatives
  • Results-driven: direct marketing experience or history of success managing “performance-based” marketing programs (being able to tie marketing investments back to revenue and proving ROI)
  • Financially-savvy, business smart professional with the personal presence and confidence to work across all levels of organization and be viewed as a marketing partner by both internal and external constituents (agency, distributors)
  • Dedicated, passionate and energetic leader with the ability to “get things done” through the power of influence
  • Highly proactive, possessing the ability to work independently and take ownership, while having fun
  • Strong digital marketing competencies and knowledge with the ability to turn digital activity into meaningful growth opportunities
  • Strategic thinker, analytical and results oriented with experience working across functional and organization boundaries
  • Strong written and verbal communication skills
  • Project management experience and organizational skills
  • Comfortable working with and briefing teams at multiple levels (executive, department head, working group, and sales) in both customer and Xylem organizations
  • Ability to use a wide variety of tools including Excel, Marketing Automation, and various Web Reporting Analytics programs (Google Analytics, Adobe), CRM
  • Ability to speak to a wide range of audience types (technical and non-technical) who have varied levels of digital knowledge
  • MS Office, MS Project, Visio, and SharePoint a plus
  • Working knowledge of marketing automation systems: Marketo, Eloqua, Hubspot or similar
  • Salesforce CRM data structure and functionality
  • Lead efforts to understand - and become the authority - on the intricacies of the full buyer's journey
  • Create a regular rhythm of “Customer Listening” to gauge customer brand loyalty (NPS), inform content creation and define the most effective ways to leverage marketing to nurture customer relationships
  • Drive and manage a pipeline of qualified leads and line of sight to revenue that can be attributed to marketing efforts
  • Understands and maps the vertical market value chain total requirements and in collaboration with vertical marketing and business development managers, creates compelling value propositions aligned with corporate market/brand positioning
  • Conducts regular Voice of Customer exercises (including NPS) to enable a rhythm of listening to our customers in order to provide them with differentiated customer experiences, relevant content and communications that trigger action
  • Creates a portfolio of customer personas that represent their needs, pain points, decision considerations, and touch point preferences
  • Responsible for communications strategy for commercializing new product introductions and launches, the treatment of product brands within the segment, product/program naming, advertising and promotion to attract segment targets
  • Manages a cohesive and consistent “strategic narrative” for the segment, including messaging, positioning and content development initiatives by tightly aligning and collaborating with the Marketing Services and GC Communications team for program execution and deployment through online and offline marketing communications campaigns
  • Plans, creates and launches integrated marketing campaigns by overseeing campaign vision, objectives, creative and implementation
  • Ensures consistency and continuity in presentation of the Xylem brand and the company's product brands
  • Develops a robust lead generation funnel that supports the segment's customer acquisition, retention and win-back growth goals, and drives revenue attribution
  • Utilizes data-driven marketing best practices such as customer segmentation, A/B testing, and analytics to inform spend decisions and drive the favorable return on investment (ROI)
  • Works closely with sales teams to develop and optimize lead scoring algorithms and lead conversion tactics through integrated digital channels
  • Participation in Xylem Watermark volunteer activities

10,001+ employees

Innovative water solutions
Company Overview
Xylem helps consumers solve water. The company works to bring clean water, sanitation and hygiene education to schools and communities in emerging markets, and respond with water solutions when disaster strikes around the globe
  • Professional Development – To advance the capabilities of our people, we offer a wide variety of experiences to support our employees’ professional growth and continuous learning.
  • Total Rewards – We offer comprehensive programs for compensation, benefits, recognition, learning and development, work-life integration and corporate citizenship.
  • Watermark – Watermark is our corporate social responsibility program working to provide education and access to safe water to ensure healthy lives, gender equality, and resilient communities. Employees have the opportunity to learn and volunteer on various water-related projects.
  • Employee Networks – Our Employee Networks provide a professional, supportive network for employees from diverse backgrounds, including Women’s, LGBT+ and Allies, Veteran’s, People of Color and Allies, Hispanic Origin & Latin Affinity, Emerging Leaders, and Working Parents Networks.
Company Core Values
  • Respect: for each other, for diversity of people and opinions, for the environment
  • Responsibility: for our words and actions, for customer satisfaction, for giving back to our communities
  • Integrity: for acting ethically, for doing what we say we’ll do, for having the courage to communicate with candor
  • Creativity: for thinking beyond boundaries, for anticipating tomorrow’s challenges, for unlocking growth potential