Partner Marketing Manager
Tech Alliances
Posted on 3/27/2023
INACTIVE
ThoughtSpot

501-1,000 employees

AI-powered analytics platform enabling data-driven decisions
Company Overview
ThoughtSpot stands out as a leader in the AI-Powered Analytics industry, providing an accessible platform that allows anyone to engage with live data through natural language search. The company's competitive edge lies in its low-code, developer-friendly platform, ThoughtSpot Everywhere, which allows customers to embed AI-Powered Analytics into their own products and services. Its strong industry position is further evidenced by its diverse clientele, including T-Mobile, BT, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Royal Bank of Canada, Nasdaq, Huel, and Nationwide Building Society.
AI & Machine Learning

Company Stage

Series F

Total Funding

$1.1B

Founded

2012

Headquarters

Mountain View, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

10%

2 year growth

21%
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Lead Generation
Marketing
Requirements
  • 5-6+ years of partner marketing experience, ideally from SaaS or cloud data platforms companies
  • A successful track record of launching successful partner campaigns -Experience executing results-driven partner marketing programs
  • Experience creating and executing partner webinars, trade shows, and field marketing events
  • Experience coordinating and activating marketing initiatives -Exceptional organizational skills and detail oriented to effectively manage projects
  • Ability to translate marketing efforts into reportable business impact and outcomes
  • Ability to travel domestic/internationally a minimum of 30%
Responsibilities
  • Create an alliance marketing strategy
  • Conceive and develop detailed alliance marketing tactics and execute developed plan, in line with defined organizational marketing plays and goals across all focus technology alliance partners
  • Work with product marketing, go-to-market team, regional marketing, channel partners and other stakeholders, to accelerate the sales process and drive cross-functional launches
  • Contribute into developing enablement content for established sales plays and enablement tools focused on helping internal, field sales teams, and their peers within our partners, to understand target markets and buyers, buyer personas, pains points, and key messages
  • Participate in cross marketing programs, campaigns and initiatives that will drive further market penetration and product lead growth
  • Manage a budget to create joint marketing programs with clear KPI's
  • Define, track, report and iterate on key metrics before, during and post completion of each activity with a sense of urgency around ROI
  • Apply market knowledge, customer insights and technical acumen, as well as seasoned marketing experience and expertise, resulting in accelerated awareness, lead generation, and other marketing KPIs