Partner Marketing Manager
Tech Alliances
Posted on 3/27/2023

501-1,000 employees

BI analytics search software
Company Overview
ThoughtSpot’s mission is to create a more fact-driven world by making insights available to every knowledge worker. The company’s industry leading search and AI-driven analytics platform makes it simple for anyone at an organization to make better business decisions.
Remote • United States
Experience Level
Desired Skills
Lead Generation
  • 5-6+ years of partner marketing experience, ideally from SaaS or cloud data platforms companies
  • A successful track record of launching successful partner campaigns -Experience executing results-driven partner marketing programs
  • Experience creating and executing partner webinars, trade shows, and field marketing events
  • Experience coordinating and activating marketing initiatives -Exceptional organizational skills and detail oriented to effectively manage projects
  • Ability to translate marketing efforts into reportable business impact and outcomes
  • Ability to travel domestic/internationally a minimum of 30%
  • Create an alliance marketing strategy
  • Conceive and develop detailed alliance marketing tactics and execute developed plan, in line with defined organizational marketing plays and goals across all focus technology alliance partners
  • Work with product marketing, go-to-market team, regional marketing, channel partners and other stakeholders, to accelerate the sales process and drive cross-functional launches
  • Contribute into developing enablement content for established sales plays and enablement tools focused on helping internal, field sales teams, and their peers within our partners, to understand target markets and buyers, buyer personas, pains points, and key messages
  • Participate in cross marketing programs, campaigns and initiatives that will drive further market penetration and product lead growth
  • Manage a budget to create joint marketing programs with clear KPI's
  • Define, track, report and iterate on key metrics before, during and post completion of each activity with a sense of urgency around ROI
  • Apply market knowledge, customer insights and technical acumen, as well as seasoned marketing experience and expertise, resulting in accelerated awareness, lead generation, and other marketing KPIs