Social Media Strategist

At Shakepay, we’re on a mission to usher in the Bitcoin golden age. We’re reimagining financial services to give every Canadian their fair shake.

Our culture is built around doing work that matters, winning as a team, and celebrating success. If you’re the kind of person who values growth, shipping fast, and sharing your ideas openly with a group of like-minded people, come and build with us!

About Shakepay

Since 2015, we’ve been building the Shakepay app to make buying and earning bitcoin fast, easy, and secure. In 2022, we launched the Shakepay Card, allowing shakers to earn bitcoin rewards when they shop. Today, more than one million Canadians use Shakepay to grow their bitcoin savings and take control of their financial future. 

We’re regulated across all Canadian provinces and territories, and backed by renowned venture capitalists with a funding of $44M. We have a passionate, loyal, and growing community, and we’re looking for people who want to help us build something truly special.

Social Media Strategist 

Shakepay is on the hunt for a badass Social Media Strategist to join our team. In this role, you’ll take charge of crafting our online voice, engaging our community, and amplifying our brand presence. If you’re ready to disrupt the norm and connect with a community that values kindness, the opportunity bitcoin presents, and a little edge, we want to hear from you!

What you’ll be doing 

• Strategy Development: Create and implement a comprehensive social media strategy aligned with our marketing goals and brand voice.
• Content Creation: Produce high-quality, engaging content tailored to each platform, including graphics, videos, and written posts.
• Community Engagement: Build and nurture relationships with our online community, responding to comments, messages, and engaging in conversations.
• Analytics & Reporting: Monitor, analyze, and report on social media performance using analytics tools to drive continuous improvement.
• Trend Monitoring: Stay up-to-date with industry trends, emerging technologies, and platform updates to ensure our strategy remains relevant and effective.
• Collaboration: Work closely with the marketing, design, product teams, and content creators to ensure cohesive messaging across all channels.
• Campaign Management: Plan and execute social media campaigns to promote new features, products, and company initiatives.

Who we’re looking for 

• 5+ years of experience in social media management, preferably in the tech or finance sectors.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).
• Experience with community management and building online relationships.
• Comfortable working EST hours + ad hoc community management check-ins as needed. 

Bonus points

• Bachelor’s degree in Marketing, Communications, or a related field.
• Knowledge of cryptocurrency and blockchain technology is a plus.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)

Why join us?

• Help shape the future of money: Be part of a team that’s revolutionizing financial services in Canada, one sat at a time.
• Impact millions: As cryptocurrency continues to gain traction, our potential for growth is massive. You can help us bring Shakepay and Bitcoin to all Canadians.
• Grow your career: We’re growing, and so can you! We have programs in place to encourage continuous learning, growth, and development.
• Ideas, not titles: We want the best ideas to make their way through, no matter where they come from.

Perks and benefits

• 🤝 Be an owner - Every employee has stock options as part of their total compensation. 
• 🥅 Reach your goals - Yearly salary assessments. 
• 🦷 Health & wellness :  Access to health and dental coverage, including health and wellness spending accounts. 
• 🌎 Remote-friendly: Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.
• 🆙 Level Up: A $2,000 annual budget for courses, certifications, and training to support your career growth.
• 🌴 Time off: 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus.
• 🐣 Parental leave: Enjoy a parental leave top up to 100% of your salary for 18 weeks.
• 🙌 Have fun together: quarterly team-specific or company-wide offsite to connect with each other.  

We understand that potential can be just as valuable as experience. If you’re eager to learn, grow, and contribute to the mission but worry that you may not have the “right” experience, we still want you to apply. 

We encourage applications from everyone, regardless of background and life experience. We’re firm believers that a little bit of slope makes up for a lot of y-intercept.

Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.