Full-Time

Social Media Strategist

Confirmed live in the last 24 hours

Shakepay

Shakepay

51-200 employees

Cryptocurrency trading platform for Canadians

Crypto & Web3

Senior

Montreal, QC, Canada + 2 more

More locations: Toronto, ON, Canada | Canada

Work from anywhere in Canada with optional access to office spaces in Montreal and Toronto.

Category
Social Media Strategy
Social Media
Required Skills
Hootsuite
Marketing
Graphic Design
Requirements
  • 5+ years of experience in social media management, preferably in the tech or finance sectors.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • Experience with community management and building online relationships.
  • Comfortable working EST hours + ad hoc community management check-ins as needed.
  • Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.
Responsibilities
  • Create and implement a comprehensive social media strategy aligned with our marketing goals and brand voice.
  • Produce high-quality, engaging content tailored to each platform, including graphics, videos, and written posts.
  • Build and nurture relationships with our online community, responding to comments, messages, and engaging in conversations.
  • Monitor, analyze, and report on social media performance using analytics tools to drive continuous improvement.
  • Stay up-to-date with industry trends, emerging technologies, and platform updates to ensure our strategy remains relevant and effective.
  • Work closely with the marketing, design, product teams, and content creators to ensure cohesive messaging across all channels.
  • Plan and execute social media campaigns to promote new features, products, and company initiatives.

Shakepay is a digital currency platform based in Canada that enables users to buy, sell, and manage Bitcoin and Ethereum quickly. The platform is designed for both beginners and experienced users, providing a mobile app and web interface that facilitate easy cryptocurrency transactions. Users can trade cryptocurrencies and incur transaction fees and spreads on their buy and sell orders, which is how Shakepay earns revenue. A standout feature of Shakepay is the 'Shakepay Card,' a prepaid Visa card that allows users to spend their cryptocurrency directly, converting it to Canadian dollars at the time of purchase. The platform prioritizes security and gives users control over their digital assets, with all transactions being final and irreversible. Shakepay exclusively serves Canadian residents and complies with local regulations, distinguishing itself from competitors that may operate in multiple countries.

Company Stage

Series A

Total Funding

$32.2M

Headquarters

Montreal, Canada

Founded

2015

Growth & Insights
Headcount

6 month growth

12%

1 year growth

32%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Shakepay's new everyday payments feature meets growing demand for affordable financial services.
  • The $44 million Series A funding supports expansion of Bitcoin-focused products.
  • Partnership with Marqeta enhances Shakepay's prepaid card offerings, attracting more users.

What critics are saying

  • Increased competition from Canadian fintech startups could erode Shakepay's market share.
  • Regulatory scrutiny in Canada may impact Shakepay's operations and compliance costs.
  • Volatility of Bitcoin and Ethereum prices poses a risk to Shakepay's revenue model.

What makes Shakepay unique

  • Shakepay offers a unique 'Shakepay Card' for real-time crypto-to-CAD transactions.
  • The platform provides a seamless user experience for both novice and experienced crypto users.
  • Shakepay emphasizes security and user control, ensuring all transactions are final and irreversible.

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