Full-Time

Social Media Strategist

Confirmed live in the last 24 hours

Shakepay

Shakepay

51-200 employees

Digital currency platform for Canadians

Fintech
Crypto & Web3

Senior

Montreal, QC, Canada + 2 more

More locations: Toronto, ON, Canada | Canada

Work from anywhere in Canada with optional access to office spaces in Montreal and Toronto.

Category
Social Media Strategy
Social Media
Required Skills
Hootsuite
Marketing
Graphic Design
Requirements
  • 5+ years of experience in social media management, preferably in the tech or finance sectors.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • Experience with community management and building online relationships.
  • Comfortable working EST hours + ad hoc community management check-ins as needed.
  • Fluency in English is required due to the percentage of English-speaking customers and the nature of our platform, which is available to all Canadians.
Responsibilities
  • Create and implement a comprehensive social media strategy aligned with our marketing goals and brand voice.
  • Produce high-quality, engaging content tailored to each platform, including graphics, videos, and written posts.
  • Build and nurture relationships with our online community, responding to comments, messages, and engaging in conversations.
  • Monitor, analyze, and report on social media performance using analytics tools to drive continuous improvement.
  • Stay up-to-date with industry trends, emerging technologies, and platform updates to ensure our strategy remains relevant and effective.
  • Work closely with the marketing, design, product teams, and content creators to ensure cohesive messaging across all channels.
  • Plan and execute social media campaigns to promote new features, products, and company initiatives.

Shakepay is a digital currency platform based in Canada that enables users to buy, sell, and manage Bitcoin and Ethereum quickly. The platform features a mobile app and web interface designed for easy cryptocurrency transactions, catering to both beginners and experienced users. Shakepay generates revenue through transaction fees and spreads on buy/sell orders. A standout feature is the 'Shakepay Card,' a prepaid Visa card that allows users to spend their cryptocurrency directly, converting it to Canadian dollars at the time of purchase. The company prioritizes security and gives users control over their digital assets, with all transactions being final and irreversible. Shakepay exclusively serves Canadian residents and complies with local regulations.

Company Stage

Series A

Total Funding

$32.2M

Headquarters

Montreal, Canada

Founded

2015

Growth & Insights
Headcount

6 month growth

12%

1 year growth

32%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Shakepay secured $44 million to expand Bitcoin-focused products in 2023.
  • The launch of everyday payment features meets growing customer demand in Canada.
  • Partnership with Marqeta enhances Shakepay's card services and user experience.

What critics are saying

  • Increased competition from Canadian fintech startups threatens Shakepay's market share.
  • Regulatory scrutiny in Canada could increase compliance costs for Shakepay.
  • Volatility in Bitcoin and Ethereum prices poses risks to Shakepay's revenue model.

What makes Shakepay unique

  • Shakepay offers a unique 'Shakepay Card' for real-time cryptocurrency spending.
  • The platform provides seamless e-Transfers within Canada, enhancing user convenience.
  • Shakepay emphasizes low fees, appealing to cost-conscious Canadian users.

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