Full-Time

Senior Data Analyst

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Senior

London, UK

Category
Data Analysis
Data & Analytics
Required Skills
Power BI
Python
Data Science
Tableau
Databricks
Data Analysis
Requirements
  • 3+ years of experience working in marketing analytics or a related analytical field in another sector
  • Degree educated in a quantitative subject such as Mathematics, Statistics, Economics or other applied Social Sciences
  • Experience leading projects and mentoring junior team members
  • Data manipulation using Python or other coding language
  • Experience with Databricks desirable, but not essential.
  • Ability to build dashboards in Power BI and/or other tools such as Tableau
  • Marketing-mix modelling experience is desirable, but not essential
  • Experience working with data and deploying statistical techniques such as regression, A/B tests and/or other test and learn techniques is desirable
  • A clear communicator with confidence to explain complex analysis to a non-technical audience
  • Willing to work alone and in project teams but is a self-starter
Responsibilities
  • Take ownership of analytical output across a range of clients and provide account teams with useful insights and recommendations to drive client success
  • Use your analytical mindset to solve ad hoc analytical requests as they arise. For example, media budget optimisation or forecasting KPIs
  • Support the team with building marketing-mix models and delivering key insights such as return on investment
  • Design and support the execution of test and learn programmes that deliver incremental value for our clients in the retail and travel sectors
  • Guide and mentor junior team members to ensure consistent high-quality analysis
  • Input into developing analytical methodologies and best practices alongside our data science and engineering functions
  • Utilise coding skills to streamline processes and drive efficiency gains across all project stages
  • Create PowerPoint presentations and Power BI visualisations for internal stakeholders and clients, as required

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include media planning, buying, and optimization, as well as content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and the ability to adapt to changes in the media landscape. The goal of Mediabrands is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' data-driven approach.
  • AI-driven content creation tools boost efficiency and scalability for Mediabrands.
  • Sustainability in advertising aligns with consumer values, benefiting Mediabrands' eco-friendly solutions.

What critics are saying

  • Ad-blocking technology reduces the effectiveness of digital advertising campaigns.
  • Increased competition from in-house marketing teams may reduce demand for Mediabrands' services.
  • Privacy-focused regulations limit data collection, impacting Mediabrands' data-driven strategies.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to deliver tailored media solutions.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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