Marketing Specialist

Description

PURPOSE STATEMENT

The Marketing Specialist is responsible for supporting a variety of initiatives including the Medical Center’s website, social media pages, print and digital advertising, and brand awareness. The position also provides media/clinic relations support by drafting news releases, media alerts, fact sheets, emails and other materials as directed. The Marketing Specialist also contributes to corporate communications projects and relationship management as needed, such as the internal employee newsletter. 

ESSENTIAL FUNCTIONS

• Coordinate and execute marketing plans to drive awareness and growth of Western Missouri Medical Center (WMMC), the WMMC Foundation and WMMC’s clinic locations.
• Produce creative marketing materials and campaigns across various digital and traditional media channels, including but not limited to social media, email marketing, SEM, print ads, radio, outdoor signage/display advertising co-marketing with partners, print ads, direct mail, and radio ads.
• Produce, edit and archive photos and video footage for marketing materials.
• Develop high-quality communications for the hospital, clinics and WMMC Foundation.
• Support the editorial direction, design, production and distribution of all WMMC publications and electronic materials.
• Coordinate media interest in WMMC and ensure regular correspondence with local media partners.
• Create informative resource materials for departments and clinics to promote health and wellness initiatives.
• Promote and support the execution of annual events such as Ladies’ Night Out, Fire & Ice and Family Fun Day.
• Work with external and internal stakeholders to enhance the WMMC brand and market share.
• Assist in building relationships with clinic staff to understand their marketing needs.
• Ensure internal and external communications meet brand standards and guidelines. 
• Assist in developing & monitoring relationship management plans & strategies.
• Maintain regular and predictable attendance.
• Perform other essential duties as assigned.

Requirements

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS

• High school diploma or equivalent.
• Bachelor's degree in marketing, communication, public relations, and/or business development preferred.
• Must have at least 2-3 years of prior experience in marketing, communications, public relations, and/or healthcare.
• Experience in Microsoft Office, Canva, and Adobe programs (InDesign, Photoshop, Premiere, etc.) preferred. 
• Results orientated, with a very strong work ethic, commitment to excellence.
• Self-starting personality: ability to prioritize and manage multiple projects and responsibilities simultaneously, capacity to get up to speed quickly in a new role. 
• Adaptability, flexibility, and decisiveness. 
• Excellent communication skills, both written and oral. 
• Exceptional listening skills and a style which values and incorporates the ideas of others.
• Extremely strong sense of teamwork and ability to work well with staff of all levels.
• Commitment to accuracy, attention to detail and follow-through with a focus on producing effective, high-quality communications.
• Must be self-motivated and have the ability to work within the established policies, procedures and practices prescribed by the hospital/clinic.

PHYSICAL/MENTAL REQUIREMENTS

• Must be able to sit and stand intermittently 8 to 10 hours a day.
• Must be able to use standard office equipment, including the telephone and computer.
• Continuously works under pressure of, ensuring accuracy while meeting inflexible deadlines.
• Continuously utilizes manual/bi-manual dexterity, near vision, speech, and hearing.
• Frequently stands, walks, sits and utilizes eye/hand coordination and color definition.
• Occasionally reaches above shoulder, regularly required to life and/or carry up to 40 lbs.
• Occasionally walks on uneven surfaces.
• Ability to travel 10% of the time, including flying and driving rental cars.
• To accommodate travel, must be able to transport own suitcases and portable computer estimated at 25 pounds.