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Full-Time

Partner Development Manager

Posted on 9/20/2024

Iterable

Iterable

501-1,000 employees

Customer engagement platform for personalized marketing

Data & Analytics
Consumer Software

Compensation Overview

$85k - $133kAnnually

+ Equity + Variable Pay + Health & Fitness Stipends + Learning & Development Stipends

Mid

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 3+ years of experience in partner management, business development, or a related role in a SaaS or technology company.
  • Proven track record of building successful partnerships and generating partner-sourced pipeline.
  • Strong sales acumen, with demonstrated experience supporting joint sales efforts and closing partner-led deals.
  • Exceptional relationship-building and communication skills, with the ability to work cross-functionally.
  • Highly organized, self-motivated, and capable of managing multiple projects and priorities simultaneously.
  • Team player who thrives in a company-wide cross-functional role.
Responsibilities
  • Identify, recruit, and onboard partners that align with our go-to-market strategy.
  • Develop and execute comprehensive partner enablement programs, including webinars, certification processes, and sales toolkits, to ensure partners are fully equipped to succeed.
  • Collaborate with partners to create joint business plans, define sales targets, and track key performance metrics, aiming for measurable increases in partner-sourced pipeline.
  • Support partners in driving qualified leads and co-develop sales strategies to assist in the closing of deals.
  • Build and maintain strong, collaborative relationships with partners, acting as their main point of contact and advocate within the company.
  • Facilitate ongoing partner engagement through regular check-ins, business reviews, and performance tracking, identifying areas for mutual growth.
  • Work closely with internal sales teams to co-create compelling, partner-led sales proposals and provide ongoing deal assistance, helping to accelerate the sales process.
  • Serve as a strategic advisor during joint sales engagements, offering market insights, product expertise, and partner-specific resources to support deal success.
  • Act as a liaison between partners and sales to ensure smooth handoffs, providing a seamless customer experience.
  • Partner with marketing and product teams to co-create campaigns, co-branded collateral, and innovative go-to-market strategies that align with both our goals and those of our partners.
  • Ensure feedback from partners is communicated to internal teams, helping to drive product innovation and strengthen the overall partnership.

Iterable is a customer engagement platform that helps businesses create personalized marketing strategies using real-time data. It allows companies to design unique content for each customer and orchestrates communications across multiple channels to enhance the impact of marketing efforts. Unlike its competitors, Iterable focuses on delivering thoughtful customer experiences and utilizes AI to improve the relevance of marketing messages. The goal of Iterable is to empower marketers to embrace personalized marketing and thrive in a challenging economic environment.

Company Stage

Series E

Total Funding

$342.2M

Headquarters

San Francisco, California

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Joining the MACH Alliance and achieving MACH certification positions Iterable as a leader in open, best-of-breed technology ecosystems.
  • The introduction of generative AI-powered features like Journey Assist and Brand Affinity Reporting enhances marketers' ability to create impactful, personalized customer experiences.
  • Surpassing $200 million in annual recurring revenue and being named to Citizens JMP’s Hot 100 list reflect Iterable's strong financial health and growth potential.

What critics are saying

  • The competitive landscape in the digital marketing industry is intense, with numerous players offering similar AI-driven personalization features.
  • Dependence on continuous innovation and feature releases to maintain a competitive edge could strain resources and lead to potential burnout.

What makes Iterable unique

  • Iterable's MACH certification and alignment with MACH principles set it apart as a future-proof, best-of-breed technology provider in the customer engagement space.
  • The platform's AI-driven features, such as Journey Assist and Smart Ingest, offer advanced personalization and data management capabilities that are not commonly found in competing solutions.
  • Iterable's ability to orchestrate cross-channel communications in real-time maximizes impact and reduces noise, providing a seamless and adaptive customer experience.
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