Full-Time
Director - E-Commerce
nuuds
11-50 employees
DTC apparel basics for real bodies
No salary listed
Dallas, TX, USA
Remote
 Retail (1) |
|---|
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- 5+ years of e-commerce leadership experience (fashion or retail preferred).
- Collaborative leader with a strong desire to win.
- Demonstrable success scaling e-commerce revenue profitably and leading teams, agencies, or channel owners.
- Deep knowledge of Shopify and performance marketing, with strong analytical and problem-solving skills.
- Experienced in customer acquisition and retention strategies across the full funnel.
- Develop and execute an e-commerce growth strategy that scales profitable traffic and improves conversion across the full funnel, with clear goals and continuous optimization.
- Oversee performance marketing and key e-commerce platforms (Shopify, Meta, Google, TikTok, TikTok Shop) and manage agency partners to drive efficient customer acquisition and revenue growth.
- Partner with internal stakeholders (marketing, customer experience, planning, operations) to ensure campaigns, content, inventory, and site experience align to drive conversion and customer satisfaction.
- Own reporting and analytics, regularly reviewing performance and unit economics to guide budget decisions, identify opportunities, and solve challenges.
- Lead website performance and conversion improvements, including site updates, integrations, merchandising, and testing to improve the shopping journey.
Nuuds makes high-quality basics designed for real body shapes. It sells directly to consumers online, offering free returns and exchanges to boost satisfaction and loyalty. Its product line focuses on comfortable, flattering everyday wear that helps customers feel confident. The company reaches customers with personalized text message promotions about new product drops. By prioritizing product quality and customer experience, Nuuds aims to be the go-to source for essential wardrobe pieces.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Dallas, Texas
Founded
2022
Simplify's Take
What believers are saying
- $150M lifetime sales since October 2022 demonstrates strong product-market fit and scaling velocity.
- International shipping expansion and 60-day free returns increase addressable market and reduce purchase friction.
- Ditsy Pointelle collection XS-XXXL sizing captures inclusive sizing trend across $40-$120 price range.
What critics are saying
- Skims' superior marketing muscle and celebrity pull erodes Nuuds' confidence-focused customer base within 12 months.
- USPS rate hikes spike logistics costs 30-50%, rendering free returns policy unsustainable for DTC margins.
- Lack of proprietary patents enables Shein replication, commoditizing Nuuds' smooth-fitting core products within 24 months.
What makes nuuds unique
- Founder Daryl-Ann Denner's 2.2M Instagram followers drive authentic DTC brand loyalty and customer acquisition.
- Everyday T-Shirt achieved 111,000 units sold with 80% repeat purchase rate via superior fit.
- Nordstrom partnership targets underserved 'forgotten middle' markets in Houston, Denver, Austin, Charlotte.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Holidays
Employee Discounts