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Full-Time

Senior Director

Demand Generation

Confirmed live in the last 24 hours

ParetoHealth

ParetoHealth

201-500 employees

Self-insured employee health benefits solutions

Consulting
Healthcare

Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Wordpress
SEO
Tableau
Salesforce
Marketing
Requirements
  • Minimum of 10 years of B2B demand generation and account-based marketing experience
  • Must have experience with Salesforce, Pardot, CVENT, and WordPress
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel at least 15% of the time to meet business needs.
  • Skilled in developing compelling messaging and demand generation campaigns that drive target behaviors.
  • Creativity in conceptualizing and developing tools and processes that drive continuous improvement.
Responsibilities
  • Manage team to build and execute omni-channel content calendar that drives new opportunity creation
  • Develop account-based marketing strategy and leads scoring system to tailor marketing to potential high-impact accounts
  • Develop personalized campaigns to drive new opportunities at high-value accounts.
  • Select and manage vendor to execute SEO strategies and on-site optimization to significantly lift the site's visibility and ranking on high value search terms
  • Build and measure affiliate marketing program
  • Implement a monthly Tableau and Salesforce reporting dashboard and written analysis with recommendations to optimize marketing efforts and budget ROI.

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to directly cover health claims instead of paying insurance premiums. Their main product is the "benefits captive" program, where multiple companies share the financial risks of health claims, helping to manage costs effectively. They use data-driven intelligence to monitor health plan usage and ensure employees receive appropriate care at competitive prices. The goal is to provide a comprehensive solution for health benefits while promoting diversity, equity, and inclusion in the workplace.

Company Stage

Seed

Total Funding

$522.1K

Headquarters

Philadelphia, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investment from Warburg Pincus and Great Hill Partners positions ParetoHealth for accelerated growth and market expansion.
  • The appointment of experienced leaders like Christine Lui Chen and Maeve O'Meara indicates strong leadership and strategic direction.
  • Achieving a milestone of 2,000 employers in their captive program demonstrates robust market acceptance and scalability.

What critics are saying

  • The complexity of managing a self-insured model and benefits captive program may pose operational challenges and require continuous innovation.
  • Dependence on the success of their data-driven intelligence system to manage claims costs could be a vulnerability if the system fails or underperforms.

What makes ParetoHealth unique

  • ParetoHealth's self-insured model and benefits captive program offer SMEs a unique way to manage and mitigate health benefit costs, unlike traditional insurance models.
  • Their data-driven intelligence system proactively manages claims costs, ensuring high-quality care at the best possible price, setting them apart from competitors.
  • ParetoHealth's commitment to DEI fosters a diverse and inclusive workforce, driving innovation and excellence in their services.