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Full-Time

Senior/Lead Data Scientist

Marketing Analytics

Posted on 9/30/2024

Datalab USA

Datalab USA

51-200 employees

Data analytics and marketing solutions provider

Data & Analytics
Consumer Goods

Senior

Germantown, MD, USA

Hybrid position based in Germantown, MD.

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
R
SQL
Tableau
Data Analysis
Requirements
  • 5 years of machine learning and analytics experience
  • 5 years of quantitative marketing experience
  • MS/PHD in a quantitative discipline or BS in a quantitative discipline with commensurate experience
  • Experience with R, Python, & SQL
  • Ability to present advanced analytical methodology and results to non-technical audiences
  • Analytically minded, specifically comfortable with data, response metrics and trends
  • Excellent written and verbal communication skills
  • Ability to analyze problems and produce a viable solution
  • Ability to coordinate across different internal groups
  • Experience with Tableau (or other data visualization platform)
  • Experience with Excel
  • Financial or insurance industry experience strongly preferred
  • 5-7 years of Database Marketing and Data Mining experience preferred
Responsibilities
  • Build, implement and maintain predictive models through their full lifecycle.
  • Identify patterns & trends in data, and provides insights to enhance business decision making.
  • Identify challenges and opportunities from client strategy discussions and taking ownership of solution.
  • Work with team to develop and maintain complex analytic frameworks that may include 50+ predictive models.
  • Set up and monitor monthly model recalibration process.
  • Generate complex ad-hoc analyses combining disparate concepts or creating new approaches.
  • Design and create new analytic procedures & automation.
  • Review corporate model scoring QC.
  • Review corporate data transformation QC.
Datalab USA

Datalab USA

View
Website

DataLab USA provides data-driven analytics and marketing solutions tailored for both consumers and businesses. The company creates over 1,000 predictive models annually to help clients anticipate consumer behavior and improve their marketing strategies. DataLab stands out from competitors by combining technical expertise with a deep understanding of marketing, offering exclusive access to extensive consumer data files. The goal is to drive measurable marketing success for clients through high-quality, customized services.

Company Stage

N/A

Total Funding

N/A

Headquarters

Germantown, Illinois

Founded

1979

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Simplify's Take

What believers are saying

  • Rising demand for personalized marketing boosts DataLab's predictive modeling services.
  • AI-driven analytics tools enhance DataLab's efficiency and reduce operational costs.
  • Omnichannel marketing expansion allows DataLab to integrate analytics across platforms.

What critics are saying

  • Increased competition from cost-effective AI-driven marketing platforms challenges DataLab.
  • Data privacy laws like CCPA may restrict consumer data availability for DataLab.
  • In-house analytics teams in corporations reduce demand for DataLab's external services.

What makes Datalab USA unique

  • DataLab USA builds over 1,000 predictive models annually, showcasing its expertise.
  • Exclusive access to 20,000 linked consumer data attributes gives DataLab a competitive edge.
  • Proven track record in predictive modeling competitions highlights DataLab's industry leadership.

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