Director of Marketing
UK & Europe
Posted on 3/9/2023
INACTIVE
Life360

201-500 employees

Comprehensive safety platform for families worldwide
Company Overview
Life360 stands out as a leading safety platform, trusted by over 50 million members worldwide for its comprehensive suite of safety features, including real-time location updates, Crash Detection, and 24/7 Roadside Assistance. The company's recent acquisitions of Tile and Jiobit further enhance its offerings, positioning it as a comprehensive platform for the safety of people, pets, and things. The company's remote-first workforce of over 500 employees and its commitment to simplifying safety for families make it an attractive workplace for those passionate about technology and family safety.
AI & Machine Learning
Consumer Goods
Data & Analytics

Company Stage

N/A

Total Funding

$161M

Founded

2008

Headquarters

San Mateo, California

Growth & Insights
Headcount

6 month growth

7%

1 year growth

11%

2 year growth

44%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SEO
Marketing
Requirements
  • Experience managing and building a marketing team
  • Experience in B2C business models (ideally with a subscription revenue model)
  • Experience managing marketing programs in Europe - UK but also extending to Continental Europe
  • Managed small dynamic growth oriented marketing teams
  • An international approach, showing great understanding of and passion for local nuances, and ability to translate these into delightful member experiences
  • A balanced perspective between data driven decision making and gut/big picture thinking that challenges the status quo/conventional thinking
  • A hustle “can-do” attitude
  • Ability to thrive and succeed in a fast-paced environment and not hindered by ambiguities and competing priorities
  • Ability to define and develop large, complex projects and break them down into manageable pieces, develop functional specifications, then deliver them in a timely manner
  • Identify short and long-term marketing opportunities, provide actionable recommendations and influence stakeholders to implement durable solutions
  • Be a Good Person - We have a team of high integrity people you can trust
  • Be Direct With Respect - We communicate directly, even when it's hard
  • Members Over Metrics - We focus on building an exceptional experience for families
  • High Intensity High Impact - We do whatever it takes to get the job done
Responsibilities
  • Build and lead a team of talented marketers
  • Develop and execute marketing strategies to grow our international audience and business with a primary focus on the UK and Continental Europe
  • Go To Market strategies, Lifecycle Marketing, Brand, PR, Social, Paid Acquisition, SEO/SEM, etc
  • Conduct market and user research to share with global product organization
  • Set goals, drive and report on marketing performance
  • Report to the General Manager, International
Desired Qualifications
  • A minimum of 10 years of marketing experience with a successful record of driving marketing and growth for digital services, ideally with a membership model ( is additionally to have hardware centric services experience given Tile acquisition in 2022)
  • if prior experience working with US based company