Simplify Logo

Full-Time

Manager – Affiliate Marketing

Performance Marketing

Posted on 7/29/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software

Compensation Overview

$124k - $186kAnnually

+ Variable Compensation + Overtime

Senior, Expert

Boston, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Agile
Salesforce
Marketing
Data Analysis
Google Analytics
Requirements
  • 8+ years of digital media experience, with minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g. Paid Search, Product Listing etc.) a plus
  • Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS etc.)
  • Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional team
  • Strong understanding of measurement and experience with different attribution models
  • Detailed-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening
  • Strong Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
  • Strong organizational, time management and collaboration skills with ability to operate independently in a fast-paced, agile and high growth environment
  • Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)
Responsibilities
  • Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiatives
  • Apply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations and more
  • Track, analyze, report and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives
  • Partner with cross-functional Marketing teams including Content, Product Marketing, Web and Creative to ensure ensuring consistent messaging and branding and streamlined asset delivery for affiliate enablement
  • Navigate cross-department conversations legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements
  • Optimize full user experience from affiliate link through to sign up and conversion to paying customer
  • Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
  • Manage agency partner, ensuring that tasks are completed to the highest-standards

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.
INACTIVE