Senior Market Researcher
Posted on 4/3/2024
Grammarly

1,001-5,000 employees

AI-powered writing assistant
Company Overview
Grammarly is on a mission to improve lives by improving communication. The company operates a browser extension and app that corrects spelling & grammar.
AI & Machine Learning
B2C

Company Stage

Series C

Total Funding

$400M

Founded

2009

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

9%

1 year growth

24%

2 year growth

55%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Python
Sales
SQL
Marketing
CategoriesNew
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • Minimum of 3 years of relevant work experience conducting market research and consumer insights, ideally across both B2C and B2B spaces.
  • Strong quantitative research and analysis skills derived from designing surveys with complex logic, creating sample plans, and building cross-tabs/statistical analyses via SPSS, R, Python, and SQL.
  • Experience in various qualitative methods, such as concept testing, interviews, and focus groups, with an understanding of how to combine methods and trade off different approaches.
  • Excellent written and verbal communication skills and effectively articulates their ideas, research plans, and findings. Adept at creating data visualizations, insight, and problem statements, and forming strong report narratives.
  • Experience building sample plans including setting quotas, screening criteria, weighting and recruiting research participants via internal CRMs and panel providers.
  • Experience with survey programming platforms such as Qualtrics.
  • Self-starter, efficient, and enjoys defining and driving projects from end-to-end while also knowing how to collaborate effectively.
  • Relentlessly focused on our customers’ needs and wants.
  • Effectively evaluate the need and manage research vendors and agencies, including panel providers, research SaaS vendors, and consulting firms, when needed.
  • Adept at managing stakeholders and is able to build connections across the company, including Marketing (Product Marketing, Acquisition, Lifecycle, Brand and Communications), Sales, and Design.
  • Creative and analytical thinker who’s excited to tackle complex problems.
Responsibilities
  • Define research plans and conduct market research studies with clearly stated goals and research questions.
  • Generate a deep understanding of our customers and their communication needs to influence and shape Grammarly’s strategic marketing plans.
  • Lead qualitative and quantitative primary research such as moderate focus groups, design surveys, synthesize data into key insights.
  • Build studies that leverage best practices in customer segmentation, brand tracking, message testing, ad testing, opportunity/market sizing, and concept testing, among others.
  • Conduct research-brainstorming workshops with cross-functional teams to help identify research needs and opportunities to drive strategic GTM motions.
  • Connect and identify internal and external data points to provide a holistic understanding of our users and seize opportunities for growth.
  • Synthesize and communicate research findings to advise GTM decisions through rich storytelling in presentations, reports, workshops, or other creative approaches.
  • Explore and be creative in developing research methods on the topic of communication and writing.
  • Participate in building the research practice at Grammarly through mentoring, hiring, and building or selecting research tools and resources.
  • Build relationships and establish thought-leader presence among cross-functional partners in Marketing, Growth, Design, and Product.