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Full-Time

Performance Marketing Manager

Email & Notifications

Updated on 10/3/2024

CarGurus

CarGurus

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Senior, Expert

Boston, MA, USA

Hybrid position requiring in-office presence.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of experience building email, retention or similar marketing programs
  • Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus
  • Familiarity with MarTech stack for customer relationship management
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
  • Customer-first mentality – always looking for creative and innovative ways to make the experience better, easier, and more exciting for consumers
  • Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise
  • Strong project management skills, focused on action and ability to push forward many moving parts at once
  • Strength in ability to influence without authority across stakeholder teams
  • Great teammate that excels in collaborative situations and is comfortable working closely with/through engineering
  • Excellent verbal and written communication and interpersonal skills
  • Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
Responsibilities
  • Own development and execution of strategy to deliver world class notification program (email, SMS, push)
  • Evaluate notification campaigns (frequency, triggers, content, results, etc,) and continually improve all elements to optimize and expand CarGurus’ notification channels for conversions, cross-sell and retention.
  • Work cross-functionally to package compelling data & information, and editorial content, to deepen CarGurus’ relationship with consumers and support email goals.
  • Drive measurable growth in repeat traffic to the site, and significantly increase volume of leads and transactions from consumers who have already visited our site.
  • Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics
  • Create strong partnerships with the Product Marketing, Product, Engineering and B2B teams to ensure consumer work leverages and supports efforts across the company.
  • Understand existing MarTech stack capabilities, and, if appropriate, recommend and drive through adoption of new platforms.

CarGurus is an online marketplace that connects buyers and sellers of new and used cars, primarily in the United States, with additional operations in Canada, the United Kingdom, and Germany. The platform allows users to search for vehicles, compare prices, and read reviews, utilizing advanced algorithms to rank listings based on price, dealer reputation, and vehicle history. This data-driven approach provides transparency, helping users find the best deals and setting CarGurus apart from traditional car buying methods. The company generates revenue mainly through subscription fees charged to dealerships for listing their inventory, along with advertising services and value-added offerings like financing options and vehicle history reports. In a competitive market with players like AutoTrader and Cars.com, CarGurus distinguishes itself through its focus on data transparency and a user-friendly interface, aiming to be a leading platform for car transactions.

Company Stage

Series A

Total Funding

$1.8M

Headquarters

Cambridge, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

5%

2 year growth

11%
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Simplify's Take

What believers are saying

  • CarGurus' expansion into new office space in Addison, Texas, indicates growth and potential for increased market presence.
  • The company's continuous innovation, such as the rollout of AI features, demonstrates a commitment to enhancing user experience and operational efficiency.
  • Investment from entities like Daiwa Securities Group Inc. reflects confidence in CarGurus' business model and growth prospects.

What critics are saying

  • The highly competitive automotive marketplace requires CarGurus to continuously innovate to maintain its market position.
  • Economic fluctuations and high interest rates can impact consumer affordability and inventory turnover, posing challenges for sustained growth.

What makes CarGurus unique

  • CarGurus leverages advanced algorithms to rank listings based on price, dealer reputation, and vehicle history, providing a data-driven approach that sets it apart from traditional car buying methods.
  • The platform's focus on transparency and user-friendly interface distinguishes it from competitors like AutoTrader and Cars.com.
  • CarGurus' integration of AI-powered insights to help dealers adjust prices and boost sales further enhances its competitive edge.