Director of Sales

Sports Medicine Director of Sales (Denver, CO)

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

As Director of Sales, you will achieve the sales quota, profitability, and marketing objectives in the assigned region while operating within the company policies/procedures and expense budget.

What will you be doing?

Using your expertise you will attract, develop, train, retain, and manage sales talent to achieve sales revenue and gross profit in the region. You will provide accurate and timely marketing information, analysis, recommendations and facilitate effective communication between sales representatives and Smith & Nephew Sports Medicine.

What will you need to be successful?

A keen ability to forecast results appropriately for each fiscal period, meet and/or exceed overall key performance indicators including sales revenue, growth objectives, gross profit, inventory, consignment, etc. The DOS will manage execution by implementing the company’s sales strategies and tactics for the region, promoting products to existing and new customers through sales reps, while maintaining an active management role with key accounts and strategic partners and assuring compliance with S+N policies.

Strategic Leadership & Business Planning:

• Develop and execute an annual regional business plan with measurable KPIs and outcomes.
• Set and manage sales quotas, discount targets, demo inventory compliance, and capital placement programs.
• Monitor and adapt sales strategies based on market trends, competitor activity, and evolving business needs.
• Provide insightful reporting on organizational capacity, sales program performance, and field utilization.

Team Management & Development:

• Recruit, onboard, and coach top-performing sales professionals to minimize territory vacancy (target: < 4 weeks).
• Identify development and training opportunities to build a clinically and technically competent team.
• Establish clear sales objectives through Smith & Nephew’s performance management system and review results quarterly.
• Conduct weekly coaching sessions to align individual activities with sales goals.
• Assess team performance and support career development, identifying high-potential individuals for advancement.

Qualifications:

• Bachelor’s degree or equivalent experience required.
• Minimum 5 years of successful sales experience in the medical device industry.
• At least 5 years in a sales management role, ideally within medical devices, with a proven record of exceeding quotas.
• Experience managing large territories ($10M+ revenue) and leading teams of 12+ direct reports.
• Strong understanding of sales strategies, market dynamics, and competitive landscapes.
• Proven ability to leverage financing programs and resources to meet customer needs.
• Excellent analytical, problem-solving, and financial acumen related to deal profitability.
• Strong presentation and communication skills with the ability to build lasting customer relationships.
• Established network and industry contacts in the region is a strong plus.

Travel Requirements: weekly travel with sales reps for a minimum of 1 field visit/week. Will require travel and overnight stays as required to support customer needs and rep development.

All field sales professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

The anticipated base compensation range for this position is $125,000 - $150,000 USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base compensation, this position is eligible for sales commission and incentives based on set targets. The commission earned will depend on the candidate’s performance in the role. We provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.

• Inclusion and Belonging- Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/
• Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
• Your Well-being: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
• Training: Hands-On, Team-Customized, Mentorship
• Extra Perks: Discounts on fitness clubs, travel and more!

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Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.