Head of Marketing

Responsibilities:

• Own the end-to-end B2B marketing function: demand generation, email, performance marketing, product marketing, social and lifecycle.
• Build and execute a data-driven marketing strategy to drive demand, grow revenue, and improve funnel efficiency across channels.
• Take on an already-established small team, but also operate as an individual contributor across gaps currently not covered by the current team.
• Manage and optimize paid acquisition across all relevant channels, with an eye toward CAC/LTV.
• Establish scalable processes and build foundational systems for campaign tracking, attribution, reporting, and automation.
• Collaborate closely with product, sales, and operations to ensure alignment across go-to-market initiatives.
• Build and lead a high-performing marketing team—hiring, managing, and mentoring top talent.
• Own marketing reporting for the executive team and be accountable for performance across the entire marketing funnel.

About You:

• You’ve led B2B marketing efforts at a high-growth SaaS startup, ideally from Series A to C.
• You’ve directly owned or heavily contributed to performance marketing and demand generation, with a proven track record of revenue impact.
• You’ve worked in an early-stage environment and know how to thrive without a large team or big budget.
• You have strong strategic chops, but you’re not above getting your hands dirty—you love the challenge of personally executing when needed.
• You’ve managed a small to mid-sized marketing team and are eager to grow and scale a larger one.
• You’re highly analytical and comfortable owning attribution, funnel metrics, and campaign performance.
• You’re a clear communicator and cross-functional collaborator who can influence product and sales decisions.
• You bring a mix of creative thinking and rigorous execution—you know how to ship, measure, and optimize.

Requirements:

• 5+ years of B2B marketing experience, including demand generation and performance marketing
• 2+ years in a leadership role with direct management responsibilities
• Experience working at a fast-paced startup (Series A–C preferred)
• Demonstrated success as both an IC and people manager
• Strong command of marketing tech stack and analytics tools
• Based in (or willing to relocate to) San Francisco Bay Area