Marketing is at the forefront of how we build the Rivian community, creating intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers’ needs and behaviors, leveraging these insights to inform the design of compelling experiences across each touchpoint throughout their journey with Rivian. 

As a Sr Manager, Growth Marketing – Demand, you will be the go-to voice for our customers and a vocal evangelist for marketing initiatives across Rivian. You will partner across the organization to accelerate growth driven by customer centricity and deliver cohesive experiences in our customers’ journeys.  

Rivian is seeking a seasoned leader who desires the challenge of new business and the excitement of growing and building deep relationships with our customers.  

RESPONSIBILITIES: 

• Collaborate across the company to enhance existing and create new customer acquisition and conversion opportunities
• Focus on the overall quality of interaction between the customer and Rivian, not just a specific exchange on a single channel
• Not only provide vision and direction to senior leadership, but also lead and inspire your growing team through building strategic plans into focused and manageable goals
• Architect uniquely personalized omnichannel, multi-touch strategies across email, SMS /MMS and other marketing channels that are best-in-class, performant, and optimized
• Orchestrate campaigns that improve customer experience, increase brand awareness, and drive measurable outcomes
• Strong attention to detail, with an appetite to dive into the weeds and seek connections and key moments in all touchpoints of the customer journey 
• You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small
• Own email and SMS/MMS programs end-to-end, with a track record of delivering projects on time with the highest level of quality and stakeholder satisfaction
• You’re a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data 
• Instill an experimental mindset across your team and partners, continuously optimize and test evergreen content to achieve business outcomes
• Think beyond current team capabilities and collaborate across Rivian to land aligned omnichannel customer journeys and touch governance

REQUIREMENTS: 

• 10+ years’ experience in managing multichannel marketing programs
• 5+ years’ experience establishing teams that consistently hit high-reaching targets while fostering a high-performance culture that attracts and cultivates top talent
• Fluency in marketing automation systems (Salesforce Marketing Cloud), customer data platforms, and analytics (Google Analytics / Tableau) 
• Experience leading cross-functional teams with strong organizational and project management expertise
• Impeccable briefing skills, strong communication skills (written and verbal) and a proven track record of highly effective collaboration
• Self-starter, comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment

Salary Range for California Based Applicants: $168,000 - $193,000/yr (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.