Director of B2B Marketing
Confirmed live in the last 24 hours
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Lead Generation
Growth & Marketing
  • Experience in a high-growth startup environment
  • 7+ years of B2B Marketing experience
  • Proven track record of developing and executing successful brand awareness campaigns that target employers
  • Proven ability to lead and shape a compelling content strategy that aligns with the brand voice, and engages the target audience through channels such as blogs, podcasts, company website
  • Proven ability to create marketing materials and strategies that communicate product value propositions for different buyers/stakeholders
  • Innate motivation, and willingness to work in an autonomous environment - willingness to roll up your sleeves and get the job done
  • Experience building a B2B marketing function and/or strategy from very early stages
  • Exceptional written communication skills
  • Ability to work cross-functionally with product, sales, and partner success
  • Create and execute Wagmo's B2B marketing roadmap - enhancing Wagmo's recognition as a valuable voluntary benefit for employers
  • Boost growth in corporate adoption of plans as employee benefits
  • Drive engagement in our customers' employees
  • Manage the marketing budget, allocating resources for maximum ROI
  • Lead content strategy and brand voice, particularly as pertaining to our website, blogs, podcasts, etc
  • Oversee field marketing strategy - conferences, events, etc
  • Collaborate with executive team to prepare for events and speaking engagements
  • Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
  • Provide regular reporting to the executive team, including key marketing performance, pacing updates, and test results
  • Stay updated on effective tactics, tools, and partners to enhance conversions, retention, and product uptake
  • Remain attuned to industry trends, leveraging insights for innovative marketing approaches
  • Opportunity to revolutionize the pet benefits industry with a mission to make pet parenting more accessible
  • Scale with a rapidly growing organization, with tons of opportunity for growth
  • You will be setting and leading the entire marketing strategy for the business