Full-Time

Senior Digital Marketing Manager

Posted on 2/19/2025

Maze

Maze

51-200 employees

Product research platform for agile teams

Consumer Software
Design

Senior

No H1B Sponsorship

Remote in USA + 1 more

More locations: Remote in Canada

Candidates must be based within the Eastern Time Zone within the U.S & Canada.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Lead Generation
Data Analysis

You match the following Maze's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3+ years of experience in SaaS, B2B, Enterprise online event marketing experience, including both webinars and online user conferences
  • Experience with leading online event platforms (experience with Goldcast a plus)
  • Proven experience carrying out event marketing efforts, including planning, prioritizing, and implementing strategy
  • Experience partnering with an enterprise sales team, and understanding the impact of events through the customer lifecycle
  • A passion for measurement, metrics, and event attribution
  • An excellent communicator who is unafraid to ask questions, build consensus, delegate support, and be a champion internally and externally
  • Ability to thrive in a fast-paced, dynamic environment
  • Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in an evolving industry landscape
Responsibilities
  • Develop and implement a comprehensive webinar strategy aligned with organizational goals and our target audience
  • Partner with internal GTM stakeholders (Content, Product Marketing, Sales, etc.) to identify topics, formats, and speakers that resonate with our audience to drive engagement and lead generation
  • Collaborate with subject matter experts and content creators to develop compelling webinar content
  • Lead the charge on our annual user conference, Disco Conf, connecting the dots across all cross-functional stakeholders (internal and external) from project kickoff to execution and ongoing measurement
  • Manage our virtual events platform, including vendor communication, event setup, testing, troubleshooting, registration processes, attendee communication, and post-event follow-up
  • Draft copy for Marketing-led event invitations, social posts, and sales team templates
  • Collaborate closely with Marketing Operations, Website, Email Marketing, etc. to ensure a seamless experience for our target attendees, both pre- and post-event
  • Develop promotional strategies to drive event attendance and audience growth as well as post event engagement
  • Use data-driven insights to optimize future webinar strategies, content, and delivery, including the analysis of webinar performance, attendee behavior, and engagement metrics
  • Identify innovative ways to redistribute and reuse the content created within the webinar program, from paid advertising to blogs to PDFs and beyond
  • Work hand-in-hand with AEs, SDRs, and CSMs to drive registration and ensure timely follow-up
  • Manage digital event calendar and create enablement resources to ensure the GTM team has visibility into what’s coming and what is required of them

Maze is a product research platform that assists agile teams in quickly testing and gathering user insights to enhance their design and development processes. The platform allows product managers, designers, and researchers to consolidate their research efforts into one easy-to-use interface. Users can import prototypes from popular design tools like Figma and Sketch with a single click, enabling them to conduct usability tests on high-fidelity designs. Maze supports testing multiple design variants in one study, which helps teams make informed decisions based on real user feedback rather than intuition. The company operates on a subscription-based model, offering various pricing plans to accommodate different team sizes. Maze's goal is to empower product teams to create user-centric products by providing fast and continuous feedback, ultimately driving business growth and improving user satisfaction.

Company Size

51-200

Company Stage

Series B

Total Funding

$55.9M

Headquarters

Paris, France

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $40M funding round boosts Maze's growth and innovation potential.
  • Partnerships with User Interviews and ADPList enhance Maze's educational initiatives.
  • Gold Award recognition highlights Maze's effective approach to behavioral insights.

What critics are saying

  • Increased competition from AI-driven UX tools threatens Maze's market share.
  • Rapid AI advancements may outpace Maze's current offerings, requiring R&D investment.
  • Entry of large tech companies into product research increases competitive pressure.

What makes Maze unique

  • Maze integrates with Figma and Sketch for seamless usability testing.
  • The platform supports testing multiple design variants in a single study.
  • Maze offers AI-powered features to scale research and make rapid decisions.

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Benefits

Health Insurance

Mental Health Support

Life Insurance

Disability Insurance

Flexible Work Hours

Paid Family Leave

Remote Work Options

Company Equity

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-3%
TechCrunch
Jan 18th, 2024
Digital Onboarding Grabs $58M To Help Banks With Profitable Customer Engagement

Digital Onboarding, a SaaS company specializing in helping financial institutions strengthen relationships with customers, secured $58 million in growth capital from Volition Capital to continue developing its digital engagement platform.Ted Brown and Jonathan Crossman co-founded the company in 2015 under the name SalesBrief and focused on the B2B sales cycle. In 2017, they pivoted after entering Digital Federal Credit Union’s fintech accelerator. They changed the name to Digital Onboarding and began selling its engagement platform to banks and credit unions in January of 2018.Communications from financial institutions, which are under strict regulations, is often paper-based, especially when opening a new account. This often leads to between 25% and 40% of new checking accounts closed within the first year, said Brown, CEO of Digital Onboarding, citing a statistic from the 2023 Future of Finance Report.“A lot of the valuable parts of the relationship were taken away by neobanks getting people to swipe a debit card,” Brown told TechCrunch.Financial institutions then spend hundreds of dollars in marketing and awareness to get a customer to open an account that doesn’t get used, resulting in both lost money and a lost relationship, Brown said.To reduce those losses and keep customers around longer, Digital Onboarding’s technology provides banks and credit unions with a digital aspect to the paper welcome kit in the form of targeted, journey-based communication and action-oriented microsites.In addition, it offers a library of campaigns and a set of proprietary and third-party widgets that can be added to those microsites or on bank landing pages, and within third-party digital banking applications.Digital Onboarding is working with more than 140 financial institution customers. Brown was mum on revenue growth other than to say the company has been able to grow quickly despite an average sales cycle of five months.He did say that the $58 million growth investment was “opportunistic.” The company was on a path to profitability and had raised $7.5 million in venture capital previously, including a Series A in 2020.“We have very few competitors in the space, and only about a quarter to a third of our market knows about us,” Brown said. “With this funding, we also have an opportunity to accelerate our product roadmap and have 140 very happy customers who would buy more from us if we have more to sell.”Digital Onboarding also plans to invest in additional segmentation and profile management, marketing attribution, machine learning and embedded fintech functionality

User Interviews
Dec 5th, 2023
The Future of UX Research is Brighter with AI

User Interviews recently partnered with Maze to bring together two senior leaders thinking about and working on AI in UX research.

K104.7
Oct 3rd, 2023
South Carolina Corn Maze Named As Nation's Best

South Carolina corn Maze named as nation's best.

Maze
Sep 28th, 2023
Everything we learned at Disco Conf '23

A recurring throughline of conversations during the day, AI had its biggest moment at Disco Conf '23 in the Maze product update where Maze announced a groundbreaking suite of AI-powered features to help product teams to scale research and rapidly make user-informed decisions.

San Benito News
Sep 18th, 2023
Maze receives 'Gold Award' for approach to behavioral issues

Maze previously received the Silver Recognition Award in 2021 and continued with implementation.