Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

The Senior Digital Marketing Analyst sits within the Global Marketing team; responsible for measuring the effectiveness of the digital marketing for both Shark & Ninja brands for our NA businesses, playing a crucial role in delivering future growth in 2024 and beyond for the DTC business. The role will encompass everything from data automation, visualization and delivering key insights to all levels of stakeholders to inform clear actions to be taken both within digital marketing and the wider DTC business, with a clear emphasis on story telling and joining the dots in a complex DTC marketing environment. We will be looking at everything from Social, PPC & Affiliates digital performance and how we optimize our performance marketing spend to generate profitable growth, linking up with commercial & merchandising departments to bring the story together.

Key Responsibilities:

• Responsible for owning, interpreting, and explaining and reporting daily, weekly, and monthly performance against forecast and KPI’s.
• Manipulate performance data to identify areas to improve efficiency, or opportunities to drive further wins.
• Lead on future plans for analytics capabilities within the business with a clear roadmap of dashboarding, insights and recommendations.
• Use GA4 and our advertising platforms data to provide insight on the performance of digital marketing to key stakeholders.
• Develop a roadmap for automation, including data pipelines, dashboards and reporting to meet the requirements of the business utilizing Google Big Query, Looker Studio and DOMO.
• Create a culture of data driven decisions within the performance marketing and web teams and be a soundboard for tests on and off site.
• Lead discussions with internal teams including customer insights, merchandising, commercial finance and marketing teams.

Requirements:

• 3 + years previous experience working in an analytical role.
• Bachelor degree in Math, Statistics, Economics, Accounting or Business-related discipline would be an advantage.
• A strong understanding of digital and offline marketing channels.
• Advanced data manipulation skills, strong Excel knowledge is essential, with other dashboarding tools such as DOMO, PowerBI advantageous.
• Experience using Google Tag manager, Big Query, Data Studio and Google Analytics
• Logical and tenacious approach, with a can-do attitude.
• A strong commercial acumen and results driven
• A motivated self-starter who is ambitious & curious, with a desire to test new ideas
• Strong interpersonal skills with an ability to work with a variety of styles and personalities
• Thrives in a fast-paced environment with a proven track record of being able to multitask
• Experience working in a retail environment would be advantageous

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