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Full-Time

Director – Demand Generation

Confirmed live in the last 24 hours

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Education

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Segment
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Minimum eight (8) years of experience in demand generation and experience building a demand generation function from scratch.
  • Minimum five (5) years of experience managing and developing teams.
  • Deep expertise in demand generation and the strategies, tactics and tools that drive business growth.
  • Experience developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • Have knowledge and hands-on experience with popular marketing automation systems, particularly HubSpot.
  • Expert understanding of the enterprise demand generation playbook and must have experience in building programs that support every aspect of the funnel.
Responsibilities
  • Develop and execute demand generation initiatives to drive traffic to our websites, engage prospects, and nurture leads to increase overall pipeline value across 12 brands.
  • Responsible for developing a demand generation framework and strategies as well as collaborating with marketing managers to customize the framework for their brands and geographies.
  • Responsible for leading, motivating, and mentoring members of the Paid Media, SEO, Content Marketing, and Social Media Teams.
  • Segment and mine opportunities within our existing marketing database and identify new audiences as well as ways to reach those audiences.
  • Responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps. Must maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed goals within budget.
  • Partner with our Marketing Operations Team to enhance the efficiency and effectiveness of our marketing automation system (HubSpot) to better nurture prospects and customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
  • Forecast impact of demand generation programs, paid media and build a data-driven culture by measuring effectiveness, performance, and continually strive to improve the ROI of marketing spend as well as manage a complex budget and complex ecosystem of brands.
  • Complete other duties and special projects as assigned.

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Their proprietary Software-as-a-Service (SaaS) platform provides pre-licensing courses and continuing education programs, ensuring users can maintain their professional credentials. Unlike competitors, Colibri Group focuses on a user-friendly experience, which is highlighted by positive testimonials from users. The company's goal is to deliver accessible and comprehensive educational resources that support career advancement for its diverse clientele.

Company Stage

Private

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

5%

1 year growth

3%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Strategic acquisitions, such as TRC Healthcare and Becker Professional Education, expand Colibri Group's market reach and enhance its educational offerings.
  • Partnerships with reputable institutions like The University of Tulsa and Buffini & Company bolster Colibri's credibility and provide students with valuable licensure preparation and career support.
  • The company's impressive metrics, including 5 million alumni and 1 million students per education cycle, indicate strong market presence and growth potential.

What critics are saying

  • The highly competitive online education market requires continuous innovation to maintain Colibri Group's market position.
  • Integration challenges from multiple acquisitions could strain resources and affect the company's operational efficiency.

What makes Colibri Group unique

  • Colibri Group's focus on licensed professionals across multiple industries, including real estate, healthcare, and financial services, sets it apart from competitors who may specialize in only one sector.
  • Their proprietary SaaS platform offers a seamless and user-friendly learning experience, which is highly praised by users and differentiates them from other online education providers.
  • The company's extensive regulatory approvals and partnerships with institutions like The University of Tulsa ensure that their courses meet high standards and provide real career advancement opportunities.