Full-Time

Director – Demand Generation

Posted on 8/6/2024

Colibri Group

Colibri Group

1,001-5,000 employees

Online learning solutions for licensed professionals

No salary listed

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Segment
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Minimum eight (8) years of experience in demand generation and experience building a demand generation function from scratch.
  • Minimum five (5) years of experience managing and developing teams.
  • Deep expertise in demand generation and the strategies, tactics and tools that drive business growth.
  • Experience developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • Have knowledge and hands-on experience with popular marketing automation systems, particularly HubSpot.
  • Expert understanding of the enterprise demand generation playbook and must have experience in building programs that support every aspect of the funnel.
Responsibilities
  • Develop and execute demand generation initiatives to drive traffic to our websites, engage prospects, and nurture leads to increase overall pipeline value across 12 brands.
  • Responsible for developing a demand generation framework and strategies as well as collaborating with marketing managers to customize the framework for their brands and geographies.
  • Responsible for leading, motivating, and mentoring members of the Paid Media, SEO, Content Marketing, and Social Media Teams.
  • Segment and mine opportunities within our existing marketing database and identify new audiences as well as ways to reach those audiences.
  • Responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps. Must maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed goals within budget.
  • Partner with our Marketing Operations Team to enhance the efficiency and effectiveness of our marketing automation system (HubSpot) to better nurture prospects and customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
  • Forecast impact of demand generation programs, paid media and build a data-driven culture by measuring effectiveness, performance, and continually strive to improve the ROI of marketing spend as well as manage a complex budget and complex ecosystem of brands.
  • Complete other duties and special projects as assigned.

Colibri Group offers online learning solutions for licensed professionals in industries like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing and continuing education courses, along with job opportunities and industry updates. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 5 million alumni. Colibri Group's goal is to help professionals maintain their credentials and advance their careers through accessible and high-quality education.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for online learning boosts Colibri Group's market potential.
  • Strategic acquisitions, like TRC Healthcare, expand Colibri's educational offerings.
  • Partnerships with universities enhance Colibri's professional licensure programs.

What critics are saying

  • Increased competition from interactive, AI-driven learning platforms threatens market share.
  • Technological advancements may increase operational costs for platform updates.
  • Integration challenges from acquisitions could affect operational efficiency.

What makes Colibri Group unique

  • Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
  • The company leverages a proprietary SaaS platform for high-quality educational content delivery.
  • Colibri Group has over 640 state and federal approvals, ensuring regulatory compliance.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Training

Employee Assistance Program

Professional Development Budget

Company News

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Mar 10th, 2025
ATIS Appoints Jim Fox as CEO to Lead Next Phase of Growth

Mr. Fox joins ATIS from Colibri Group, a St. Louis-based technology and services company specializing in the professional education market, where he most recently served as Chief Growth Officer and Chief Financial Officer and helped establish Colibri as a leader within its category.

VC News Review
Jan 6th, 2025
Colibri Group Announces Strategic Acquisition of Boston Institute of Finance

Colibri Group announces strategic acquisition of Boston Institute of Finance.

PR Newswire
Dec 3rd, 2024
Colibri Group Appoints Shravan Goli As Chief Executive Officer

Experienced Technology and Education Leader, Goli Will Drive Learning Innovation, Operational Excellence and Strategic Growth. Mike Duran to Serve as Executive Chairman. ST. LOUIS, Dec. 3, 2024 /PRNewswire/ -- Colibri Group ("Colibri"), a professional education company serving millions of individuals and business customers through over 40 leading brands that offer flexible, online, and in-person learning solutions to licensed professionals, today announced that Shravan Goli has been appointed Chief Executive Officer. Mr

Business Wire
Mar 28th, 2024
Colibri Group Announces Partnership With The University Of Tulsa For Professional Licensure Program For Students In Real Estate, Mortgage And Finance

ST. LOUIS--(BUSINESS WIRE)--Colibri Group (“Colibri”), a professional education company with leading brands that provide learning solutions to licensed professionals, announces that it has partnered with The University of Tulsa to bring a unique learning program to students enrolled at the University. The experience allows students to register for a program that prepares them for professional licensure prior to graduation in real estate, mortgage and finance through the Securities Industry Essentials (SIE) exam. “Our portfolio of educational programs allows colleges and universities to augment their degree programs with incremental learning that leads to professional licensure and preparation prior to graduation,” said Jim Fox, Chief Financial Officer of Colibri Group and graduate of The University of Tulsa. “We are thrilled that The University of Tulsa, with its high quality education and job placement program, is welcoming the inaugural class of students this spring with our new program. Students enrolled in this experience are well positioned to get off to a fast start in their career, and even begin practice prior to graduation.”

Bakersfield.com
Mar 28th, 2024
Colibri Group Announces Partnership with The University of Tulsa for Professional Licensure Program for Students in Real Estate, Mortgage and Finance

Colibri Group announces partnership with The University of Tulsa for professional licensure program for students in real estate, mortgage and finance.

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