Director – Demand Generation @ Colibri Group

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

The Director of Demand Generation is a high-impact role in which you’ll build our demand generation framework, create a playbook that can be implemented across a dozen brands of varying size and scope, manage our Paid Media, SEO, Content, Social Media and E-mail Operations Team. You will also identify innovative ways to grow our business, build our funnels, identify programs to generate interest, grow brand preference, boost engagement, nurture leads, and drive significant pipeline contributions. With a hands-on approach, you’ll systemize demand generation, drive a test & and learn culture to improve performance, identify new ways to reach prospects, as well as collaborate with marketing managers to customize plans and ensure delivery of impactful campaigns. In this role, you will provide leadership and direction to cross-functional teams, fostering a collaborative and high-performance culture to achieve strategic objectives and project goals.

What You’ll Do

Develop and execute demand generation initiatives to drive traffic to our websites, engage prospects, and nurture leads to increase overall pipeline value across 12 brands.
Responsible for developing a demand generation framework and strategies as well as collaborating with marketing managers to customize the framework for their brands and geographies.
Responsible for leading, motivating, and mentoring members of the Paid Media, SEO, Content Marketing, and Social Media Teams.
Segment and mine opportunities within our existing marketing database and identify new audiences as well as ways to reach those audiences.
Responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps. Must maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed goals within budget.
Partner with our Marketing Operations Team to enhance the efficiency and effectiveness of our marketing automation system (HubSpot) to better nurture prospects and customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
Forecast impact of demand generation programs, paid media and build a data-driven culture by measuring effectiveness, performance, and continually strive to improve the ROI of marketing spend as well as manage a complex budget and complex ecosystem of brands.
Complete other duties and special projects as assigned.

What You’ll Need to Succeed

Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred).
Minimum eight (8) years of experience in demand generation and experience building a demand generation function from scratch.
Minimum five (5) years of experience managing and developing teams.
Deep expertise in demand generation and the strategies, tactics and tools that drive business growth.
Experience developing, executing, and measuring innovative and results-focused demand programs and campaigns.
Have knowledge and hands-on experience with popular marketing automation systems, particularly HubSpot.
Expert understanding of the enterprise demand generation playbook and must have experience in building programs that support every aspect of the funnel.

You Must Be

Naturally curious and love to experiment with new ideas, tactics, and opportunities.
An experienced collaborator that thrives at working with cross functional teams, balancing multiple priorities and be a self-starter in a high-paced environment.
Obsessed with demonstrating marketing’s contribution to growth.
Have demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
A step ahead of new trends in marketing and have a track history of innovating and finding new ways to win in the marketplace.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you’re excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn’t align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don’t hesitate to take the leap and apply today!

Director – Demand Generation

Colibri Group

What You’ll Do

What You’ll Need to Succeed

You Must Be

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