Full-Time

Director – Demand Generation

Posted on 8/6/2024

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Enterprise Software
Education

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Segment
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Minimum eight (8) years of experience in demand generation and experience building a demand generation function from scratch.
  • Minimum five (5) years of experience managing and developing teams.
  • Deep expertise in demand generation and the strategies, tactics and tools that drive business growth.
  • Experience developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • Have knowledge and hands-on experience with popular marketing automation systems, particularly HubSpot.
  • Expert understanding of the enterprise demand generation playbook and must have experience in building programs that support every aspect of the funnel.
Responsibilities
  • Develop and execute demand generation initiatives to drive traffic to our websites, engage prospects, and nurture leads to increase overall pipeline value across 12 brands.
  • Responsible for developing a demand generation framework and strategies as well as collaborating with marketing managers to customize the framework for their brands and geographies.
  • Responsible for leading, motivating, and mentoring members of the Paid Media, SEO, Content Marketing, and Social Media Teams.
  • Segment and mine opportunities within our existing marketing database and identify new audiences as well as ways to reach those audiences.
  • Responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps. Must maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed goals within budget.
  • Partner with our Marketing Operations Team to enhance the efficiency and effectiveness of our marketing automation system (HubSpot) to better nurture prospects and customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
  • Forecast impact of demand generation programs, paid media and build a data-driven culture by measuring effectiveness, performance, and continually strive to improve the ROI of marketing spend as well as manage a complex budget and complex ecosystem of brands.
  • Complete other duties and special projects as assigned.

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic acquisitions like TRC Healthcare expand Colibri's market presence and service offerings.
  • Partnerships with institutions like The University of Tulsa boost program diversity and student reach.
  • Growing demand for micro-credentials aligns with Colibri's focus on professional development.

What critics are saying

  • Increased competition from low-cost online platforms may erode Colibri's market share.
  • Integration challenges from acquisitions could distract from core business operations.
  • Frequent regulatory changes may necessitate costly updates to course content.

What makes Colibri Group unique

  • Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
  • The company leverages a proprietary SaaS platform for high-quality educational content delivery.
  • Colibri Group's partnerships with universities enhance its educational offerings and market reach.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Training

Employee Assistance Program

Professional Development Budget

INACTIVE