Full-Time

Senior Planner

Social Media

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Social Impact
Consumer Goods
Entertainment

Compensation Overview

$70k - $85kAnnually

+ Bonus

Junior, Mid, Senior

Los Angeles, CA, USA

Hybrid position requiring in-office presence.

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Social Media
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2+ years previous paid social media experience
  • Familiarity with marketing principles, analytics and concepts
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Proficiency working within Microsoft Excel and PowerPoint
  • Exposure to advanced targeting/retargeting tactics in social
  • Comfort owning and managing budget/investment levels in social media
Responsibilities
  • Develop proposals for paid social media campaigns across active client roster
  • Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
  • Responsible for analyzing proposals and partner negotiations
  • Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
  • Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
  • Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
  • Traffic plan assets such as creative and required tracking tags
  • Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
  • Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
  • Responsible for the setup of client Paid Social campaign
  • Anticipates and fields requests and questions from internal teams and/or clients with minimal oversight
  • Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
  • Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
  • Participate in larger team projects with direct oversight from Supervisor
  • Contribute to junior team member(s) development (training Assistant Planners and Planners)
  • Participate in the interview process for Assistant/Planner roles
  • Monitor pacing and optimizations of active social campaigns across client roster daily
  • Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
  • Manage client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary
  • Engage in new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
  • Take ownership of completing and monitoring both internal team and client facing financial tracking documents
  • Manage and execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Provide education on best practices, social media principals, and industry at large
  • Build campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
  • Attend agency learning sessions and vendor meetings
  • Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers customized media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them connect with their target audiences. The agency serves clients across multiple industries, such as entertainment, sports, health, and consumer goods, and has formed partnerships with platforms like TikTok and events like the Hoop Dreams Classic. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion within its workforce and operations. The company's goal is to enhance visibility and engagement for its clients while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Horizon Media's leadership in sustainability, exemplified by hosting the Sustainable Media Summit, positions it as a forward-thinking agency committed to addressing climate change.
  • The company's diverse client base across industries like entertainment, sports, and health provides employees with varied and dynamic project opportunities.
  • Recognition through awards like the 2021 Campus Forward Award and partnerships with high-profile figures like Michael B. Jordan enhance the company's reputation and employee pride.

What critics are saying

  • The highly competitive media and advertising market requires Horizon Media to continuously innovate to maintain its leadership position.
  • Balancing diverse client needs while maintaining a strong focus on sustainability and DEI initiatives could strain resources and operational efficiency.

What makes Horizon media unique

  • Horizon Media's commitment to diversity, equity, and inclusion sets it apart in the media agency landscape, ensuring a work environment that reflects the diverse communities it serves.
  • Their strategic partnerships, such as with TikTok and the Earth Public Information Collaborative (EPIC), enable them to offer unique campaign opportunities and sustainability-focused initiatives.
  • Horizon Media's recognition as the largest U.S. media agency by AdAge Data Center 2023 underscores its industry leadership and extensive client reach.

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