Full-Time

Media Distribution Specialist

Posted on 3/4/2024

TripAdvisor

TripAdvisor

51-200 employees

Aggregates travel reviews and opinions

Consumer Goods

Compensation Overview

$85,000 - $115,000Annually

Junior, Mid

New York, NY, USA

Required Skills
Facebook Ads
Marketing
Requirements
  • BA/BS degree in Business, Advertising, or equivalent practical experience
  • 2-3 years media planning & buying experience at a reputable advertising agency, publisher, or media company
  • Hands-on experience with executing and optimizing paid media campaigns using Facebook Ads Manager, Google DV360, Pinterest, and other buying platforms as well as Email marketing campaigns
  • Understanding of paid media auction landscape and costs
  • Familiarity with branded content development and distribution
  • Strong quantitative and qualitative analytical skills required
  • Ability to manage multiple campaigns at once
Responsibilities
  • Lead campaign creation, execution, and optimization, ensure delivery and extract insights to fuel renewals
  • Partner with our social buying agency to support paid social campaigns across Pinterest, Facebook and Instagram
  • Directly launch, manage, and optimize Display and YouTube campaigns via Google’s DV360
  • Manage media budgets and auction dynamics to ensure goals are met at efficient rates
  • Activate Email marketing campaigns through internal channels working closely with internal marketing and email content teams
  • Facilitate internal workflows and processes. Experience with Airtable is a plus!

As a pivotal player in the travel industry, this company offers a dynamic work environment that revolves around user-generated content aggregation and online review management. With a focus on providing comprehensive insights on accommodations, restaurants, and various travel experiences, it stands as a leader in enhancing consumer decision-making. This firm's commitment to leveraging extensive traveler feedback to shape the tourism landscape makes it an exceptional place to advance one’s career, particularly for those passionate about technology and travel.

Company Stage

IPO

Total Funding

$325M

Headquarters

New Berlin, Wisconsin

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
INACTIVE