Responsibilities:

• Assist manager in developing marketing strategies and creative campaign planning to achieve company and business goals.
• Strategize and manage all HBX Life- and Archives-related content marketing channels (social, newsletter, push etc.) and ensure consistent tone of voice.
• Drive weekly HBX Life and Archives content ideation and creative planning, and work with Buying, Creative and Regional teams to oversee and execute campaigns and provide optimisations and suggestions based on data-orientated findings.
• Analyze and report on the performance of campaigns/initiatives to strategize for growth and optimisations.
• Analyze and report on industry and competitor activities to derive actionable insights for promotional activities and content ideas.
• Assist in developing new content formats, templates and website functions with our Developers and internal teams.
• Work collaboratively with editorial divisions on content sharing and strategic alignment to drive synergy between e-commerce and editorial.

Requirements:

• Bachelor Degree holder in Marketing / Business / Communications or related discipline.
• 2-3 years of solid work experience in marketing function, preferably in Fashion.
• High proficiency in verbal and written English is a must. Cantonese is an advantage.
• Excellent interpersonal communication skills and the ability to work effectively in a fast-paced, cross-functional team setting and environment.
• Intermediate proficiency in MS Office and BI tools and solid understanding of Google Analytics to derive insights.
• Strong time management and organizational skills to work on multiple projects and tasks simultaneously with an attention to detail and can-do attitude.
• Must be passionate about fashion, lifestyle and HYPEBEAST culture.