Full-Time

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Swickard Auto Group

Swickard Auto Group

Operates luxury automotive dealership network

No salary listed

San Carlos, CA, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Inventory Management
Requirements
  • Minimum of one year of experience in automotive sales or comparable sales experience
  • Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity
  • Strong communication, interpersonal, and negotiation skills
  • A passion for the automotive industry and a genuine desire to help customers
  • Excellent product knowledge and the ability to learn about new vehicle features quickly
  • Self-motivated, with a drive to succeed and achieve sales targets
  • Professional appearance and demeanor
  • Valid driver's license with a clean driving record
  • A positive and enthusiastic attitude
Responsibilities
  • Greet and qualify potential customers, establishing rapport and identifying their needs and preferences
  • Conduct thorough needs assessments, understanding budget, desired features, and intended vehicle use
  • Showcase vehicles, highlighting features and benefits that align with the customer's needs
  • Answer questions about vehicle specifications, performance, and technology
  • Offer test drives and demonstrate vehicle operation
  • Negotiate the sale price, financing options, and trade-in value (if applicable)
  • Secure customer commitment through a purchase agreement
  • Follow up with customers after the sale to ensure satisfaction and build long-term relationships
  • Equity Mining: Actively mine a customer database to identify potential sales opportunities and upgrade existing customers into new vehicles
  • Service Drive Traffic: Strategically engage with customers in the service drive to generate new sales leads and increase vehicle trade-in opportunities
  • Xtream Leads: Effectively manage and respond to all incoming Xtream leads, following up with customers to set appointments and close sales
  • Maintain a deep understanding of the dealership's inventory, including features, pricing, and competitive advantages
  • Stay informed about market trends, competitor offerings, and new vehicle launches
  • Develop and implement sales strategies to meet individual and dealership sales targets
  • Utilize the dealership's CRM system to track customer interactions and sales progress
  • May participate in marketing initiatives, such as attending sales events or showcasing vehicles at community gatherings
  • Assist with preparing vehicles for sale (ensuring cleanliness, proper signage, etc.)
  • Maintain a professional appearance and demeanor throughout the workday
  • Adhere to all dealership policies and procedures
  • Other duties as assigned

Swickard Auto Group owns and operates a network of luxury car dealerships across the United States. It sells new and pre-owned luxury vehicles, and also provides parts, service, and financing at its locations. The group represents premium brands such as Mercedes-Benz, BMW, Audi, Porsche, Jaguar, Land Rover, and Lexus, among others, and grows by acquiring other dealer groups and stores in key markets. Customers interact with the group through its showrooms and service centers, with financing options available to support vehicle purchases. Compared with competitors, Swickard Auto Group emphasizes a nationwide footprint focused on luxury brands, a strategy of strategic acquisitions to expand its network, and a strong commitment to customer service and community involvement. The company's goal is to build and operate a large, nationwide network of luxury auto dealerships that provide a seamless buying, financing, and service experience for premium-brand customers.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • Expanded into Hawaii with Mercedes-Benz dealerships and service center in 2026.
  • Opened Acura of Thousand Oaks in California, targeting Los Angeles area in 2026.
  • Deployed Reynolds' Curator AI and Engagement AI across network on April 14, 2026.

What critics are saying

  • Porsche EV shift to 80% by 2030 cuts Swickard new car volume 40-60% in California, Washington.
  • California 2027 Clean Fleets mandate slashes gas luxury demand, forces EV pivots.
  • Sonic Automotive acquires Vroom assets, consolidates 10-15% Swickard share in Oregon, Washington.

What makes Swickard Auto Group unique

  • Swickard Auto Group operates 50+ luxury dealerships across California, Oregon, Washington, Alaska, Texas, and Hawaii.
  • Represents premium brands like Mercedes-Benz, BMW, Audi, Porsche, Jaguar, Land Rover, and Lexus.
  • Founded by Jeff Swickard, ex-Penske regional VP, emphasizing customer service and community involvement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Paid Holidays

PTO

Pet Insurance