Drata is looking for a Senior Paid Media Strategist to join the team!. This person will be a key member of the growing marketing team at a fast-growing, Series C B2B SaaS startup. We’re looking for someone who identifies as a ‘doer’ and is comfortable working cross-functionally and external and helping Drata achieve its growth goals and make sure our partners succeed. We pride ourselves in our ability to move quickly and get the job done, and are committed to making sure every team member is set up to exceed expectations and learn and grow in their role. The Senior Paid Media Strategist reports into the Director of Demand Generation, and will work very closely across Marketing, Sales, Ops, Data and Finance teams.
What you’ll do:
- Develop and execute paid media campaigns across multiple channels, including paid search, paid social, display, newsletters and OOH to drive qualified pipeline (our north star)
- Maintain relentless focus on qualified pipeline, reverse engineer your campaigns to ensure this is what we are optimizing for
- Manage and optimize campaigns to achieve KPIs
- Conduct keyword research, create ad copy, and build landing pages to improve campaign performance
- Collaborate with product marketing, content marketing and copywriters to ensure paid media campaigns align with overall positioning and messaging
- Monitor, analyze and report on campaign performance, providing insights and recommendations to improve results
- Stay up-to-date with the latest paid media trends, technologies, tools, channels and vendors - proactively make recommendations to improve campaign performance
What you bring:
- 5+ years of digital marketing experience with high-growth companies in B2B SaaS - cybersecurity or compliance experience strongly preferred
- Demonstrated experience in managing and optimizing paid media campaigns across multiple channels, including Paid Search, Paid Social, and Display Advertising
- Expertise is specific platforms, including google adwords, linkedin and more
- Willingness to test and experiment to drive growth
- Proven track record of achieving ROI targets, with a strong focus on qualified pipeline and return on ad spend (ROAS)
- Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.
- Experience with marketing automation, CRM and analytics platforms (HubSpot, SFDC, Google Analytics, etc)
- Experience with security or technical buyers required
Benefits:
- Health & Wellness: 100% coverage for medical, dental, and vision plans - for employee and dependents + on demand health care concierge
- HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care
- 100% paid short and long term disability plus life + AD&D benefits
- Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
- Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
- 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child
- Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
- Charitable Giving Program: Up to $500 match for qualified charities
- 401K: Reach your financial goals while reducing your taxes
This role will receive a competitive base salary, benefits, and equity. The applicable salary range for each US-based role is based on where the employee works and is aligned to one of 3 tiers based on the cost of labor for that geographic area. The expected salary ranges for this role are set forth below.
Tier 1: $145,350 - $179,550
Tier 2: $130,815 - $161,595
Tier 3: $116,280 - $143,640
You can view which tier applies to where you plan to work here. A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
Please continue to apply if you are unsure that you fit into our compensation structure.
Drata is on a mission to help build trust across the internet.
Drata is a security and compliance automation platform that continuously monitors and collects evidence of a company’s security controls, while streamlining compliance workflows end-to-end to ensure audit readiness.
We all recognize the importance of earning and keeping the trust of our customers when it comes to protecting their data. We’ve felt firsthand how burdensome achieving and maintaining a strong security and compliance posture can be at a fast-growing company. It’s a manual, redundant, error-prone, and unscalable process - and it only grows more complex and expensive over time.
Our team of SaaS, security, compliance, and audit experts have built a better way - with automation.
Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.
