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Senior Paid Media Strategist
Posted on 3/14/2023
United States
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
  • 5+ years of digital marketing experience with high-growth companies in B2B SaaS - cybersecurity or compliance experience strongly preferred
  • Demonstrated experience in managing and optimizing paid media campaigns across multiple channels, including Paid Search, Paid Social, and Display Advertising
  • Expertise is specific platforms, including google adwords, linkedin and more
  • Willingness to test and experiment to drive growth
  • Proven track record of achieving ROI targets, with a strong focus on qualified pipeline and return on ad spend (ROAS)
  • Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions
  • Experience with marketing automation, CRM and analytics platforms (HubSpot, SFDC, Google Analytics, etc)
  • Experience with security or technical buyers required
  • Develop and execute paid media campaigns across multiple channels, including paid search, paid social, display, newsletters and OOH to drive qualified pipeline (our north star)
  • Maintain relentless focus on qualified pipeline, reverse engineer your campaigns to ensure this is what we are optimizing for
  • Manage and optimize campaigns to achieve KPIs
  • Conduct keyword research, create ad copy, and build landing pages to improve campaign performance
  • Collaborate with product marketing, content marketing and copywriters to ensure paid media campaigns align with overall positioning and messaging
  • Monitor, analyze and report on campaign performance, providing insights and recommendations to improve results
  • Stay up-to-date with the latest paid media trends, technologies, tools, channels and vendors - proactively make recommendations to improve campaign performance

201-500 employees

Security & compliance automation platform
Company Overview
Drata's mission is to restore trust across the internet. Drata helps thousands of companies streamline compliance for SOC 2, ISO 27001, HIPAA, GDPR, custom frameworks, and many more through continuous, automated control monitoring and evidence collection.
  • Health benefits
  • Learning enrichment stipends
  • Flexible PTO
  • Work from home stipend
  • 401k
  • Parental leave
Company Core Values
  • Built on trust
  • Act with integrity
  • Customer obsessive
  • Competitive fire
  • Diversity
  • Automation first