Demand Generation Marketing Manager
Confirmed live in the last 24 hours
CarbonChain

11-50 employees

Platform for tracking and reducing supply chain emissions
Company Overview
CarbonChain stands out as a leader in the field of carbon accounting, providing a platform that allows companies to accurately track, report, and reduce their supply chain emissions, particularly in high-emission industries. The company's credibility is reinforced by its accreditation from CDP, support of TCFD, membership in ResponsibleSteel, and independent verification by Bureau Veritas and SGS. Furthermore, CarbonChain's commitment to transparency and sustainability is evident in their provision of verifiable carbon footprint calculations, enabling clients to confidently address carbon risks and reduce emissions.
Financial Services
Data & Analytics
Food & Agriculture
Industrial & Manufacturing
B2B

Company Stage

Series A

Total Funding

$12.6M

Founded

2017

Headquarters

London, United Kingdom

Growth & Insights
Headcount

6 month growth

5%

1 year growth

86%

2 year growth

272%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
UI/UX Design
SQL
Hubspot
SEO
Salesforce
Marketing
Looker
Data Analysis
Google Analytics
CategoriesNew
Growth Marketing
Growth & Marketing
Requirements
  • A right to work in the UK
  • 5 to 7 years experience, or a track record of owning high impact projects through stages of business growth
  • Previous growth marketing role for a high growth Enterprise B2B tech startup and ability to demonstrate value in light of long purchasing cycles
  • Happy to work from our Camden, London office with our team
  • Demonstrated experience influencing growth with data-driven activities
  • Proficiency in analytics tools (e.g. Google Analytics Suite, Excel is a must). More importantly, you know how to ask the right questions and answer them conclusively.
  • Ability to work with diverse teams and move quickly in a fast-paced, sometimes ambiguous environment
  • An ownership mentality. We are looking for someone who can deliver impact despite having ample excuses not to. Sometimes this will mean doing work that is not in your job description
  • Deep customer empathy. You should be able to use first–principles thinking to suss out what our customers (finance teams & executives) will be excited by
  • Proficiency with SQL is a nice to have
  • Proficiency with Salesforce is a nice to have
Responsibilities
  • Drive net new leads for CarbonChain, with a focus on top and middle of funnel demand gen campaigns and conversion-rate-optimisation on our website
  • Conduct market research, audience segmentation and account-based marketing
  • Build and execute a demand generation marketing strategy that wins customers and supports CarbonChain’s ambitious growth plans with the founding team
  • Analyze and improve CarbonChain’s current acquisition and retention campaigns, working across paid ads, SEO, social media marketing, email marketing, PR
  • Ensure the website is optimized and developed for growth, and that inbound flows increase with market signals of growing demand
  • Write tailor made content for outbound sequences relevant to CarbonChain and the product offering, without reliance on ready made templates
  • Run 2 to 5 data-driven experiments every two weeks to test and scale up what wins customers, conversions and referrals, and scrap what doesn’t, even if it means rolling up your sleeves to write content
  • Partner with BDRs to align on outbound marketing campaigns and deliver experiments to weekly timelines.
  • A track record of hitting aggressive pipeline targets; you’re analytical and results-driven in your approach
  • Work closely with Product, Sales, Customer Success, SEO and Content to identify, test and improve how we use UX, content marketing and product messaging to convert prospects into happy customers
  • Regularly report on the results of your experiments to leadership and the broader team, using tools like GA, Google Tag Manager, HubSpot, Salesforce, and Looker
  • You will develop a product marketing calendar, and will architect short and long term go-to-market moments, connecting key narratives to product milestones.