Full-Time

Associate Brand Manager

Confirmed live in the last 24 hours

Crunchyroll

Crunchyroll

1,001-5,000 employees

Streaming service for anime and dramas

Entertainment

Entry, Junior

Dallas, TX, USA

Considering applicants local to Dallas offices.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Confluence
Requirements
  • 2- 3 years of work experience.
  • 1+ years of partnership management and cross-departmental experience.
  • Experience working in marketing or experience supporting marketing teams.
  • Bachelor’s degree.
  • Some Japanese (reading/writing/speaking) to communicate with Japanese-speaking partners.
Responsibilities
  • Know your assigned brands thoroughly to enable marketing collaborations that resonate with the brand.
  • Be the primary contact for the brand’s licensor for requests, provide periodic updates for new and existing brands to each partner, and update changes to the exploitation strategy and rationale behind the change.
  • Oversee the exploitation and use of the brand’s likeness by coordinating internal and external approvals with Licensors.
  • Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions.
  • Document team processes on Confluence and keep existing documentation updated.
  • Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis.
  • Support the Brand Management team with several administrative and operational responsibilities and daily operations.

Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. Its platform offers both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. This subscription-based model, combined with advertising revenue and merchandise sales, allows Crunchyroll to cater to different audience segments. What sets Crunchyroll apart from competitors like Netflix and Hulu is its exclusive focus on niche content that appeals to dedicated fans of anime and Asian pop culture. The company's goal is to build a strong community around its platform while providing a wide range of content that resonates with its audience.

Company Stage

Acquired

Total Funding

$4.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

4%

1 year growth

14%

2 year growth

26%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Bango boosts international subscriber growth through bundling with telcos.
  • Increased demand for anime merchandise, like exclusive Dragon Ball Z Blu-ray collections.
  • Expansion into mobile gaming with 'Lord of Nazarick' RPG diversifies content offerings.

What critics are saying

  • Locking One Piece episodes behind a paywall may alienate ad-supported viewers.
  • Competition from niche streaming services like HIDIVE could erode market share.
  • Anime piracy sites like 9anime threaten Crunchyroll's subscription revenue.

What makes Crunchyroll unique

  • Crunchyroll focuses exclusively on anime and Asian media, unlike general streaming services.
  • It offers both ad-supported and premium ad-free memberships, catering to diverse audience needs.
  • Crunchyroll produces original anime series, enhancing its unique content offerings.

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