Full-Time

Associate Director

Business Solutions

Posted on 11/20/2024

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Goods
Entertainment

Compensation Overview

$110k - $130kAnnually

+ Bonus

Senior

New York, NY, USA

This is a hybrid position requiring in-office presence.

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Minimum 5-7 years of experience in media planning and strategy
  • Thorough understanding of advanced analytics and performance media
  • Strong leadership skills and experience developing media professionals, ability to manage a team
  • Experience in a client relationship management role
  • Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Responsibilities
  • Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation
  • Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
  • Ensure team is following internal and external processes and cadences for streamlined and timely workflow
  • Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
  • Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
  • Build strategic framework for quarterly plans and lead presentations
  • Help lead the team’s understanding of client’s business and uncovering of motivations/needs
  • Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
  • Maintain positive rapport and champions trust with the client
  • Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
  • Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
  • Act as client’s 'go-to', having a voice in meetings and providing POVs
  • With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
  • Provide ongoing, real-time, performance feedback to ensure continued team growth
  • Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
  • Conduct junior team members’ performance reviews, coaching to maximize success
  • Promote the work of both junior and senior team members, set a positive team environment
  • Participate in the interview process for junior team members

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for these services, which are designed to enhance their visibility and engagement with target audiences. Horizon Media works with clients across multiple industries, such as entertainment, sports, health, and consumer goods, and has notable partnerships, including collaborations with TikTok and events like the Hoop Dreams Classic. A key aspect of Horizon Media is its commitment to diversity, equity, and inclusion, which is reflected in its work environment and practices. The company has received several awards, including the 2021 Campus Forward Award, and is led by figures like Gene Turner and Karen Hunt, who guide its strategic initiatives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

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Simplify's Take

What believers are saying

  • Horizon Media's leadership in sustainability, exemplified by hosting the Sustainable Media Summit, positions it as a forward-thinking agency committed to addressing climate change.
  • The company's diverse client base across industries like entertainment, sports, and health provides employees with varied and dynamic project opportunities.
  • Recognition through awards like the 2021 Campus Forward Award and partnerships with high-profile figures like Michael B. Jordan enhance the company's reputation and employee pride.

What critics are saying

  • The highly competitive media and advertising market requires Horizon Media to continuously innovate to maintain its leadership position.
  • Balancing diverse client needs while maintaining a strong focus on sustainability and DEI initiatives could strain resources and operational efficiency.

What makes Horizon media unique

  • Horizon Media's commitment to diversity, equity, and inclusion sets it apart in the media agency landscape, ensuring a work environment that reflects the diverse communities it serves.
  • Their strategic partnerships, such as with TikTok and the Earth Public Information Collaborative (EPIC), enable them to offer unique campaign opportunities and sustainability-focused initiatives.
  • Horizon Media's recognition as the largest U.S. media agency by AdAge Data Center 2023 underscores its industry leadership and extensive client reach.

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