Full-Time

Associate Media Director

Paid Search/Paid Social/Programmatic

Posted on 7/15/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods
Entertainment

Senior

Kansas City, MO, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • Minimum 5 years of paid digital media leadership experience.
  • Understanding in media operations across paid social and other paid media channels.
  • Experience in developing paid media plans that align to an overarching strategy.
  • Ability to utilize data to inform audience segmentation.
  • Understanding of how paid media is measured for success on a per objective basis.
  • Strong grasp of and ability to navigate digital tools and platforms, including: SA360, DV360, Google Ads, Bing Ads, The TradeDesk (and various DSPs), Facebook Business Manager, Google Merchant Center, various analytics suites, etc.
Responsibilities
  • Understand client goals and business objectives to translate into achievable Media KPIs. Match a client’s business objective with targetable and relevant audiences and advise what media channels will be most effective to reach these Audiences.
  • Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client’s needs.
  • Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Content, Reporting and analytics, Account teams and project managers)
  • Lead and manage individuals to deliver their best work and ensure client success within paid media channels.
  • Be confident in presenting work and potential solutions to a client.

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable product is WaterLight, which generates electricity from salt water, reflecting their focus on practical solutions. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, allowing them to deliver effective and award-winning campaigns for a diverse clientele, including major corporations and non-profits. The company's goal is to drive growth for ambitious brands through innovative and impactful marketing strategies.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization can enhance customer engagement and conversion rates.
  • The rise of voice commerce presents opportunities for innovative shopping experiences.
  • Growing demand for sustainable marketing aligns with Wunderman Thompson's innovative solutions.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Departure of experienced leaders could weaken strategic and consulting capabilities.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creative agency, consultancy, and technology firm roles for client growth.
  • They developed the world's first adaptive deodorant for the disability community.
  • Their WaterLight product converts salt water into electrical power, showcasing innovation.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE