Full-Time

Paid Media Specialist

Posted on 1/23/2025

Dollar Shave Club

Dollar Shave Club

201-500 employees

Subscription service for grooming products

Consumer Software
Consumer Goods

Compensation Overview

$68k - $83kAnnually

+ Bonus

Junior, Mid

Durham, NC, USA

This position requires in-office work 4 times a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis

You match the following Dollar Shave Club's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Experience working with DTC ecommerce brands
  • 2+ years of experience in digital marketing, paid media, or a related role (internship experience counts)
  • Deep understanding of paid media platforms like Google Ads, Meta Ads Manager, and TikTok Ads
  • Experience working with cross functional creative teams
  • Highly organized with the ability to manage multiple tasks and deadlines
  • Creative mindset with a passion for developing innovative marketing solutions
  • Strong analytical skills with a passion for digging into data
  • Problem-solving mentality and collaborates well cross-functionally
Responsibilities
  • Collaborate with the Director to define campaign objectives, target audiences, and channel selection (e.g., search, social, display)
  • Maintain budget tracking across all paid media channels
  • Manage project timelines for campaign launches, ensuring all deadlines are met (creative delivery, ad copy, landing page setup, etc.)
  • Monitor campaign performance across channels, analyzing metrics including but not limited to; impressions, clicks, conversions, cost-per-click (CPC), and subscription CPAs, conversion rates
  • Create regular performance reports, visualizing data and highlighting key insights to stakeholders (e.g., weekly reports, monthly summaries)
  • Oversee A/B tests on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness
  • Work closely with internal teams (e.g., creative, content, product) to ensure paid media deliverables are received and delivered to agency partners on time
  • Liaise with external partners such as ad networks, agencies, and technology providers
  • Maintain organized files of campaign assets (ad creatives, copy, landing pages) for easy access and reference
  • Continuously research industry trends, best practices, and emerging platforms to identify new opportunities for paid media campaigns
  • Assist with the evaluation and execution of new advertising channels and technologies to expand reach and improve campaign performance

Dollar Shave Club offers a subscription service for grooming products, focusing mainly on razors and shaving supplies. Customers sign up to receive regular deliveries of high-quality grooming items, which include razors, shaving creams, and other personal care products, all at affordable prices. The company operates on a direct-to-consumer model, allowing it to bypass traditional retail channels and keep costs low. Unlike many competitors, Dollar Shave Club is known for its humorous marketing and unique brand personality, which helps it stand out in the crowded grooming market. The goal of Dollar Shave Club is to provide men with convenient access to quality grooming products while maintaining affordability.

Company Size

201-500

Company Stage

Acquired

Total Funding

$232M

Headquarters

Marina del Rey, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Kodif automates 65% of customer support, reducing costs.
  • ERP upgrades streamline operations, enhancing online and in-store product availability.
  • Migration to Ordergroove's platform supports innovative and scalable subscription models.

What critics are saying

  • Increased competition from new direct-to-consumer grooming brands.
  • Sale to Nexus Capital Management may lead to strategic shifts impacting brand stability.
  • Transition to Ordergroove's platform may face technical challenges.

What makes Dollar Shave Club unique

  • Pioneered the direct-to-consumer model in the shaving industry since 2011.
  • Known for humorous and edgy marketing, capturing a broad audience.
  • Offers a subscription service with high-quality, affordable grooming products.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Free Dollar Shave Club Products

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Premium Beauty News
Oct 26th, 2023
Unilever to sale Dollar Shave Club amid Q3 sales decrease

Unilever acquired Dollar Shave Club in 2016.

PR Newswire
Dec 16th, 2024
Kodif announces strategic partnership with Dollar Shave Club after automating 65% of customer support chatbot tickets

SAN FRANCISCO, Calif., Dec. 16, 2024 /PRNewswire/ - Kodif, a leading provider of CX automation solutions, is excited to announce its strategic partnership with Dollar Shave Club.

Consumer Goods
Jul 31st, 2024
Mondelez Launching $1.2 Billion ERP and Supply Chain Transformation

Also, Dollar Shave Club and UNTUCKit have launched ERP upgrades to improve operations, automate processes, and expand products online and in-store as part of efforts to streamline direct-to-consumer and retail operations through a singular platform.

eFox Institute
Nov 27th, 2024
8 Proven Digital Marketing Case Studies

Strategy: Dollar Shave Club launched a humorous and edgy viral video titled "Our Blades Are " The video explained the company's subscription model for shaving products in a funny and relatable way, using wit and humor to capture viewers' attention.

Unilever
Oct 26th, 2023
Unilever announces the sale of Dollar Shave Club | Unilever

Unilever has today announced the sale of Dollar Shave Club to Nexus Capital Management LP, a US-based private equity firm. Find out more.

CallMiner
Apr 26th, 2023
What is product innovation? Strategies & best practices | CallMiner

One such example is Dollar Shave Club, which introduced a subscription model for razors.

Uptech
Nov 23rd, 2023
Top Flutter App Development Companies: Find the Best in 2023

With an impressive track record, Uptech has collaborated with innovative companies such as Aspiration, Dollar Shave Club, GOAT, and Anytime.

Forbes
Oct 27th, 2023
Unilever's Sale Of Dollar Shave Club Feels Like A Celebrity Divorce

Unilever announced yesterday that it sold control of Dollar Shave Club to private equity group Nexus Capital Management.

Dubverse
Jun 26th, 2023
Top Video Content Marketing Examples

That’s precisely what Dollar Shave Club did when they launched their viral 2012 video “Its Blades Are F***ing Great!”

Business Wire
Dec 7th, 2022
Dollar Shave Club Selects Ordergroove To Power Next Wave Of Subscription-First Growth

NEW YORK--(BUSINESS WIRE)--Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer (DTC) brands, announced today that Dollar Shave Club, the preeminent subscription-first DTC brand, is migrating its subscription technology from a home-grown solution to Ordergroove’s market-leading platform in partnership with Shopify Plus. By partnering with Ordergroove, Dollar Shave Club is making a transformational shift away from building and maintaining out-of-the-box capabilities to creating differentiated subscription experiences through Ordergroove. This shift echoes the same transformation that took place in the 2000s when retailers and DTC brands migrated their homegrown eCommerce software to third-party eCommerce platforms.Founded in 2011, Dollar Shave Club is the original shave subscription brand and a dominant voice in DTC commerce. The brand has made its name by delivering highly personalized customer experiences that fuel high customer lifetime value. In 2022, Dollar Shave Club recognized that to support their continued growth ambitions and unlock future innovation, they needed to explore new subscription technology. They quickly found that Ordergroove was the only option that could handle their scale and support their aspirations

INACTIVE