Full-Time

Growth Marketing Manager

Posted on 8/27/2024

Workrise

Workrise

501-1,000 employees

Source-to-pay solution for energy sector

Energy
Enterprise Software

Senior

Austin, TX, USA

Hybrid position based in Austin, TX.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
SEO
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in demand generation roles within a B2B organization
  • Proven track record of successfully executing demand generation strategies that resulted in measurable pipeline growth and closed revenue
  • Experience managing external agencies
  • Proficient in data analysis and interpretation, using insights to optimize campaigns and improve overall performance
  • Creative mindset with the ability to contribute innovative ideas for content, campaigns, and lead-generation initiatives
  • Strong relationship-building skills with the ability to collaborate effectively within cross-functional teams
  • Excellent written and verbal communication skills, with the ability to present ideas, strategies, and results to both internal stakeholders and external partners
  • Ability to adapt to changing priorities and market conditions
  • Comfortable working in a high-growth and evolving organization
  • Goal-driven with a focus on achieving and exceeding key performance indicators
Responsibilities
  • Develop a comprehensive demand generation strategy that supports both short-term and long-term revenue objectives.
  • Ensure the strategy aligns with company goals, integrating seamlessly with product launches, sales initiatives, and overall marketing objectives.
  • Continuously refine and adapt the strategy using data-driven insights to effectively drive demand and support business growth.
  • Work closely with sales teams to understand their objectives, challenges, and feedback.
  • Align strategies and campaigns with sales goals to support lead generation and deal closure.
  • Facilitate regular communication and meetings with sales stakeholders to gather insights, share campaign performance, and adjust tactics as needed for optimal results.
  • Plan and implement multi-channel campaigns leveraging tactics such as digital advertising, social media, email marketing, and content marketing.
  • Write detailed creative briefs to guide the development of campaign assets, ensuring alignment with brand and product messaging, as well as campaign objectives.
  • Conduct A/B testing and other experiments to refine and optimize campaign performance.
  • Optimize the website for conversion by improving user experience, page load speed, mobile responsiveness, and form design.
  • Manage relationships with paid media and SEO agencies, overseeing strategy development, execution, and performance analysis to maximize ROI.
  • Collaborate with product marketing to create compelling content that resonates with the target audience and drives lead generation.
  • Ensure content aligns with SEO strategies and supports overall marketing and demand generation objectives.
  • Utilize content across various channels to engage prospects and nurture leads throughout the sales funnel.
  • Develop and implement strategies specifically aimed at generating high-quality leads.
  • Focus on capturing and nurturing prospects throughout the sales funnel to convert them into customers.
  • Implement lead scoring systems and collaborate closely with sales teams to prioritize and follow up on leads effectively.
  • Manage and allocate budgets effectively across different demand generation channels.
  • Monitor spending and Return on Ad Spend (ROAS), adjusting strategies as needed to maximize the impact of marketing investments.

Workrise offers a source-to-pay solution specifically designed for the energy sector. Their platform combines specialized software with expert teams to improve collaboration between energy companies and their suppliers. This solution streamlines the procurement process, making it faster and more efficient. Workrise supports the entire procurement lifecycle, from sourcing to payment, ensuring that large energy corporations and their supply chain partners can operate smoothly. Unlike competitors, Workrise emphasizes the integration of technology with human expertise, which enhances the overall effectiveness of their services. The company's goal is to optimize procurement processes in the energy market, ultimately driving better operational performance for their clients.

Company Stage

Series E

Total Funding

$702.8M

Headquarters

Austin, Texas

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of AI-driven procurement solutions enhances operational efficiency.
  • Remote work technologies enable better workforce management for energy companies.
  • Growing sustainability focus drives demand for streamlined supply chain platforms.

What critics are saying

  • Emerging workforce management platforms may erode Workrise's market share.
  • Volatility in energy prices could impact demand for Workrise's services.
  • Rapid technological advancements necessitate continuous innovation to stay competitive.

What makes Workrise unique

  • Workrise integrates specialized software with expert teams for energy sector procurement.
  • The platform supports the entire procurement lifecycle, from sourcing to payment.
  • Workrise combines technology and human expertise to enhance collaboration and efficiency.

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Benefits

Health, dental, & vision insurance

Flexible PTO

401k

Disability & life insurance

Paid parental leave

INACTIVE