Simplify Logo

Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Workrise

Workrise

501-1,000 employees

Network platform for workforce management in energy

Hardware
Energy
Enterprise Software
Social Impact

Senior

Austin, TX, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
SEO
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in demand generation roles within a B2B organization
  • Proven track record of successfully executing demand generation strategies that resulted in measurable pipeline growth and closed revenue
  • Experience managing external agencies
  • Proficient in data analysis and interpretation, using insights to optimize campaigns and improve overall performance
  • Creative mindset with the ability to contribute innovative ideas for content, campaigns, and lead-generation initiatives
  • Strong relationship-building skills with the ability to collaborate effectively within cross-functional teams
  • Excellent written and verbal communication skills, with the ability to present ideas, strategies, and results to both internal stakeholders and external partners
  • Ability to adapt to changing priorities and market conditions
  • Comfortable working in a high-growth and evolving organization
  • Goal-driven with a focus on achieving and exceeding key performance indicators
Responsibilities
  • Develop a comprehensive demand generation strategy that supports both short-term and long-term revenue objectives.
  • Ensure the strategy aligns with company goals, integrating seamlessly with product launches, sales initiatives, and overall marketing objectives.
  • Continuously refine and adapt the strategy using data-driven insights to effectively drive demand and support business growth.
  • Work closely with sales teams to understand their objectives, challenges, and feedback.
  • Align strategies and campaigns with sales goals to support lead generation and deal closure.
  • Facilitate regular communication and meetings with sales stakeholders to gather insights, share campaign performance, and adjust tactics as needed for optimal results.
  • Plan and implement multi-channel campaigns leveraging tactics such as digital advertising, social media, email marketing, and content marketing.
  • Write detailed creative briefs to guide the development of campaign assets, ensuring alignment with brand and product messaging, as well as campaign objectives.
  • Conduct A/B testing and other experiments to refine and optimize campaign performance.
  • Optimize the website for conversion by improving user experience, page load speed, mobile responsiveness, and form design.
  • Manage relationships with paid media and SEO agencies, overseeing strategy development, execution, and performance analysis to maximize ROI.
  • Collaborate with product marketing to create compelling content that resonates with the target audience and drives lead generation.
  • Ensure content aligns with SEO strategies and supports overall marketing and demand generation objectives.
  • Utilize content across various channels to engage prospects and nurture leads throughout the sales funnel.
  • Develop and implement strategies specifically aimed at generating high-quality leads.
  • Focus on capturing and nurturing prospects throughout the sales funnel to convert them into customers.
  • Implement lead scoring systems and collaborate closely with sales teams to prioritize and follow up on leads effectively.
  • Manage and allocate budgets effectively across different demand generation channels.
  • Monitor spending and Return on Ad Spend (ROAS), adjusting strategies as needed to maximize the impact of marketing investments.

At Workrise, employees are part of a pioneering platform that is integral to transforming workforce and vendor management in the energy sector. The company's dedication to streamlining supply chain operations provides a unique opportunity for professionals to contribute to significant industry advancements and work alongside leaders in oil, gas, and renewables. This focus ensures not only career growth but also a chance to be at the forefront of driving sustainable innovations in a vital industry.

Company Stage

Series E

Total Funding

$762.5M

Headquarters

Austin, Texas

Founded

2014

Growth & Insights
Headcount

6 month growth

4%

1 year growth

7%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of experienced leaders like Mick Hollison and Dave Moxey positions Workrise for strategic growth and innovation.
  • The $300 million Series E funding round provides substantial capital for expansion and technological advancements.
  • Workrise's specialized focus on the energy sector offers employees the opportunity to work on impactful projects that drive industry transformation.

What critics are saying

  • The energy sector's volatility could impact Workrise's business stability and growth prospects.
  • Integrating new leadership and aligning strategic visions may pose challenges during the transition period.

What makes Workrise unique

  • Workrise focuses on optimizing and automating source-to-pay solutions specifically for the energy sector, setting it apart from more generalized workforce management platforms.
  • The company's blend of software and services tailored for the energy industry provides a unique value proposition that competitors may lack.
  • Workrise's significant funding and high valuation underscore its strong market position and potential for growth in the energy supply chain sector.

Benefits

Health, dental, & vision insurance

Flexible PTO

401k

Disability & life insurance

Paid parental leave