Marketing Research Analyst – Lead

Primary Responsibilities: 

• Consults with internal clients to translate internal client business challenges, objectives and goal into research objectives.

• Primary researcher for an assigned business unit.

• Meets with internal clients to translate internal client business objectives into research objectives.

• For projects conducted internally, conducts all phases of primary quantitative and qualitative research projects, including questionnaire/discussion guide design, sample selection, sampling design, data collection, data processing, and data analysis using statistical inference.

• Develops research implications and action plans in collaboration with research requestors; creates and delivers reports and presentations, and present research findings and implications to internal stakeholders.

• Assigned/manages the most complex research projects.

• For projects using external research vendors, develops RFPs, vendor selection, coordinates questionnaire design, data collection, data processing, and other market research project-related activities with outside research suppliers. 

• Assists, trains, and guides less experienced staff members in the more complex aspects of their work.

• Serves as resource to others in the unit.

• Keeps up with trends in both marketing research as well as the information services industry.

• Ensures that corporate and other applicable policies, procedures, and schedules are followed.

• Researches, learns and introduces new/innovative research approaches.

• Actively contributes to increasing the productivity of the team.

• Participates in special projects and performs other duties as assigned.

Job Requirements: 

• Excellent quantitative and qualitative research skills, including proficiency in conducting one-on-one interviews, online discussion boards, and in-person focus groups.

• Advanced business math skills as necessary to read and create graphs, develop formulas, calculate, analyze, and interpret statistics.

• Excellent analytical skills, including the ability to analyze market, sales, and other statistical data using SPSS, MS Excel, or other statistical software packages.

• Ability to perform advanced research that involves interpretation and analysis from a variety of sources, including sources and/or data that need to be developed.

• Excellent verbal and business report writing and communication skills; ability to “tell the story”; summarizing key insights gained and formulating actionable business implications.

• Strong organizational, interpersonal, change management, collaboration, and project management skills. 

• Must have working knowledge of Microsoft office, and online survey tools – knowledge of Qualtrics, a plus.

• Either client or supplier-side experience, B2B research experience a plus.

• Knowledge of relevant markets, products and services, marketing strategies, competitive environment, pricing policies, sales strategies, promotional policies, and other issues in the information services industry.

• Ability to customize and presents research findings for senior leadership.

• Assists with internal processes and procedures and owns primary responsibility for at least one of the following (Budget/project hour tracking, RFP/Invoicing/Incentive, Sample Development, Report Checking/Quality Control). 

Education and Experience: 

• Bachelor’s degree with coursework in business-related subjects such as strategic analysis, marketing, research methods, statistics or equivalent experience.  MBA preferred. 

• Minimum 5+ years of experience in market research, analysis in competitive intelligence, assessment, and planning and analysis, in organization(s) comparable to Bloomberg Industry Group. 

• Experience must include survey methodology, project management, and applied research techniques. 

Special Requirements: 

• Candidates may be required to pass a test for this position.